From March 7th to March 19th, Dongpeng Ceramics joined hands with Qijia.com (Zhubei) live broadcast platform to launch the "100 million yuan large subsidy, huge benefits without party" activity, through "webcast" and "online shopping" This way, consumers can comprehensively and intuitively understand product features and advantages without leaving home, and enjoy a higher quality of life at preferential prices. It also makes consumer shopping during the epidemic more convenient, efficient and safe.
△Dongpeng Tile Senior Master: Anchor Team
As of the evening of March 13, Dongpeng Tile’s “100 million yuan subsidy” live broadcast shopping festival event page has been viewed 1,371,078 times, shared 438,600 times, and 96,021 people have registered.
△Dongpeng Ceramics’ “100 million yuan subsidy” live broadcast room
Dongpeng Ceramics celebrates its 48th anniversary and is committed to creating healthy and ideal homes for millions of users. This "Spring Sale" has a promotional subsidy of over 100 million yuan, a single event advertising investment of over 10 million yuan, more than 4,000 stores across the country participating, and more than 40,000 Dongpeng warriors working together to organize it. This is the first time in Dongpeng's marketing history, and it also reflects the Dongpeng marketing spirit. Peng headquarters cares and cares for the dealers. At the same time, during the 315 event, consumers can watch the live broadcast without leaving home. Not only will senior Dongpeng experts explain "popular trends such as home decoration/home "feng shui"/mainstream styles/mainstream colors", but they can also visit Dongpeng's exhibition hall. Grab a 10,000-yuan red envelope in minutes. It’s really a large-scale live broadcast event not to be missed.
Dongpeng Tiles HealthBrick Home
In recent years, reports of accidents such as excessive formaldehyde, bacterial infections, and injuries caused by slipping have become common. Everything tells us directly and clearly: health cannot be ignored. Dongpeng Ceramics has launched a new product called "Healthy Brick Home". It not only designed the product texture with great care, but also integrated antibacterial, anti-slip, formaldehyde-reducing and other functions.in the product.
In 2020, Dongpeng Ceramics takes "long-lasting antibacterial care for health" as its core concept, goes deep into the R&D and production systems, decodes layer by layer, peels off sections, directly addresses the health problems of susceptible people, and reconstructs the ceramic industry consumer demand.
△Dongpeng slate products attract attention
Dongpeng Ceramics has a unique keen market sense. It was the first to launch Dongpeng slate slabs in 2018, striving to create "high-end customization" in the ceramic tile field, rejecting expensive prices and lengthy time-consuming efforts. In 2020, it will launch a full range of slate slabs Main products include slate smart home, decorative slate products, slate home applications, slate application technology systems and slate technology supporting displays. Cooperate with intelligent equipment to enhance customer experience, enhance product value, strengthen brand promotion effects, and fully realize the sales growth of slate slabs.
Dongpeng Ceramics joins hands with China Central Radio and Television Corporation
Multi-million dollar annual strategic cooperation
Dongpeng Ceramics, a national brand of Chinese architectural ceramics, has chosen to cooperate with the national media platforms - Voice of China, Voice of Economics and Voice of Music of China Central Radio and Television. During the morning and evening peak hours of these three nationwide broadcasting frequencies, Dongpeng Ceramics broadcasts frequently on the three nationwide broadcasting frequencies of China Central Radio and Television Station’s Voice of China, Voice of Economics and Sound of Music, reaching hundreds of millions of people. Consumers convey the "Dongpeng Voice".
In addition, in terms of new media promotion, Dongpeng has also launched the Toutiao information stream. Friends can learn about Dongpeng Tile Live Broadcast Promotion while paying attention to the epidemic situation. On March 19, Dongpeng Ceramics' "Big Subsidy of 100 Million Yuan, Huge Benefits Don't Party" theme advertisement will be available in WeChat Moments and Toutiao's open-screen advertisement to meet everyone, so stay tuned!
△Today’s Toutiao information flow advertising placement
At the same time, Dongpeng Ceramics has also been launched nationwideAdvertising spaces in core areas: Guangzhou Airport T1, Guangzhou Airport T2, Hangzhou East Railway Station, 160 Wanda Plaza business district advertisements, as well as covering 42 cities across the country, more than 22,000 communities, and more than 40,000 elevator advertising spaces. No matter where you are, you can see Dongpeng ceramic tiles.
Some advertising spaces of Dongpeng Ceramics are displayed
△Guangzhou Baiyun Airport T1
△Hangzhou East Railway Station
△Wanda Plaza
△Community elevator advertising
CEO live broadcast, surprises!
On the day of the live broadcast on March 19, Dongpeng headquarters announced several new health products for a limited time. You can lock in the price with a deposit of 100 yuan. You need to go to the store to purchase before March 31. Overdue products will be invalid. (The product display in the live broadcast is for reference only, and the specific color will be subject to the store sales pattern).
△The live broadcast prices of the above products will be announced live on March 19th
On the day of the live broadcast, any customer who places a deposit of 100 yuan in the live broadcast room can participate in the activity of drawing gold bars on the hour, and 10 grams of gold bars will be given free of charge. The president of Dongpeng Group even visited the live broadcast room and announced the mysterious president's profit-sharing policy. We look forward to meeting you unexpectedly.
Big subsidy of 100 million yuan, huge benefits without partying
From now on - March 19th,
Lock the Dongpeng Tile Live Room at 19:30 every night
One yuan can give you a gift in seconds, and 9999 can cover the whole house;
The president’s deposit is doubled, and there are additional discounts for placing an order;
Large living room bricks are as low as 39 yuan, and you can get a thousand yuan gift for 9 yuan;
10,000-yuan red envelopes will be distributed every day, and there will also be a lucky draw of gold bars.
Quickly identify the QR code in the picture to enter the live broadcast room...
(This article is provided by the enterprise)
