China Ceramics Network News Consumption upgrades, the cold winter continues, market loss, and cost increases... In the ceramics industry where competition is becoming increasingly fierce, the profitability of traditional stores has obviously gone downhill. However, behind every challenge, there must be opportunities. How to effectively improve operational efficiency and bring consumers a superior material selection experience has become the next hot topic in the home building materials industry.
Just in March this year, Oceano Ceramics officially launched the nationwide recruitment of smart franchise stores. With its characteristic advantages of low investment, low cost, high efficiency, excellent experience, and easy operation, it has opened ceramic tile brand stores in the industry. New operating model. So, what are the highlights of Oceano smart stores that subvert tradition?
10Start investment, 50㎡ ceramic tile store, create 1+N< /strong>Precise layout mode
"The minimum investment is 100,000, small and compact" is a major feature of Oceano Smart Franchise Store. Although the smallest smart store is planned to be only 50 square meters, it has all the service functions such as material selection, display, and design. Both initial investment and later operating costs are significantly lower than traditional stores. And sophisticated stores can also be flexibly opened in areas with higher passenger flow, such as residential areas and shopping malls, to be closer to consumers.
For entrepreneurs, as well as small investors such as distributors and wholesalers, smart stores have significantly lowered the entry threshold, are relatively low-risk, and can quickly realize transformation and quickly embark on the track of brand management; for the industry Dealers with more experience can combine the 1+N model to cover and penetrate the whole city at a lower cost and change the passive business state.
Dayunshang’s black technology configuration creates a new material selection experience at low cost
The smart store is equipped with an interactive large screen 2.0 that is highly integrated with Oceano's 2019 cloud business technology and a fully upgraded 3D cloud design system. The interactive large screen includes 95% of the real estate floor plans in major cities across the country, and stores the above data. Millions of sets of space renderings, covering 10 major styles and almost all environments from living rooms, kitchens and bathrooms to commercial spaces. Let a smart store of less than 100 square meters achieve benefits exceeding 1,000 square meters.
Through the interactive large screen, users can quickly lock the designated real estate area and obtain complete house type information, eliminating the tedious steps such as on-site survey and drawing in the early stage. They can also view the design effects of various styles of house model rooms, compare and select Your favorite combination and style
On top of this, the platform also integrates the function of extremely fast one-click brick replacement. You can match the space with just the move of your fingers, turning the selection of decoration materials into a fun DIY experience. It also realizes dynamic roaming in VR whole-house walking mode. , with an immersive material selection experience, instantly impress customers and significantly increase the order rate.
The 3D cloud design system is specially developed for end users to quickly personalize space design. It applies all-digital technologies of cloud rendering, cloud storage, and cloud management to help designers quickly customize designs for users, with one-click output. Convenient functions such as construction drawings and elevations, one-click export of brick details and quotations, and the fastest rendering of ultra-high-definition 6K720 panoramic VR images in 10 minutes, significantly shortening the time and cost of decoration design.
With the support of Dayunshang’s technology, dealers have advanced weapons in terms of customer service. They can help customers complete the whole-house ceramic tile customization experience in less than half a day, compared with ten and a half days in the past. After months of decoration material selection, the customer experience will undoubtedly be greatly improved, and at the same time, the labor cost and time cost of the service will be reduced.
Speedy store construction and implementation, introduction of a full set of standardized operations, AIassisted smart marketing
Oceano smart stores have further optimized store construction standards and processes. From site selection to acceptance, they can be opened in more than 30 days, and the entire process is followed up by dedicated personnel from Oceano headquarters, which reduces the dealer’s early rental pressure and Energy investment.
On the other hand, with the support of Oceano Cloud Business Technology and the introduction of a full set of smart store operations, smart stores only require the staffing of a store manager, a designer, and a shopping guide. Satisfy daily operations and truly reduce the dealer's labor cost burden.
In terms of marketing, Oceano has launched the Jukebao program for smart stores. This program does not require installation and has access to the resources of Oceano's entire platform. It can realize diversified functions such as pre-sales and after-sales reception, service communication, customer marking, task tracking, performance comparison, event promotion, etc. Through a mobile phone, you can fully control the operation status of the entire store, easily negotiate orders and conduct diversified marketing promotions.
On March 18, 2020, the "Smart Breakthrough and Win-Win Future" Oceano Ceramics 2020 Smart Store Online Wealth Summit is about to launch. Invest 100,000 yuan or more to open a first-line brand ceramic tile store. It is better to wait for the trend than to create it. Choose Oceano smart store to win the new trend and create a prosperous future together.
(This article is provided by the enterprise)
