In the past three years, factors such as the normalization of the epidemic, major global political and economic changes, and the downturn in domestic real estate have caused the operations of most dealers to encounter unprecedented challenges. At the same time, the new consumer groups of Generation Y and Generation Z have begun to occupy the mainstream, and their requirements for products under the new consumption concept are getting higher and higher.
Faced with the above dual pressures, as an agent, what aspects should you consider when choosing a brand?
Qiangpai Ceramics takes everyone to see!
01
Does the head brand have an absolute advantage, or does the waist brand have more flexible operations?
The advantages of leading enterprises and leading brands are that they have scale, strength and popularity. However, in markets with good local popularity, they already have famous brands. In markets with poor local popularity or poor performance, it will be difficult for you to re-launch. In addition, the top brands are generally relatively strong, so as an agent, it is more suitable to follow them absolutely.
Head enterprise waist brand, this type of brand has the strength of a large enterprise, sufficient supply, stable supply, independent kilns, and stable quality. These are the necessary conditions for choosing a good brand. In addition, waist brands will be more flexible in terms of operating conditions, customer support, customized services, etc., and the manufacturer relationship will be more two-way.
02
Is price or quality more important when choosing a product?
After continuous iterative upgrades, each brand has packaged independently developed product innovations. However, under the gorgeous brand packaging, rational analysis from the perspectives of materials, equipment, costs, etc., clearly shows that price and quality cannot have both.
If you are an agent and are currently acting as agents or preparing to act as agents for "low price first" products, have you found that under competition, the volume is not as large as before, and the profit margins are getting smaller and smaller. From a sales perspective, only by making new products more carefully can we keep up with market changes, consumer demand, and user aesthetics. Wouldn't it be better for business to make such products and brands?
Qiangpai Ceramics relies on Foshan Jinduo Ceramics Enterprise, a large enterprise with large scale, stable quality and stable price. At the same time, it has different brand management, product structure and market advantages. It is the best choice for quality.
03
Are you looking for short-term interests or sustainable development?
The purpose of business is to make a profit. Some manufacturers have very strong policies to attract investment and franchising, but from the perspective of cost and profit, is it possible for the manufacturer to continue to be a loss-making business? You can earn money with short-term profits for a while, but you can earn long-term profits with continuous strategies.
So a truly discerning agent, when choosing a brand to cooperate with, must not only look at the current policy strength, but also fully consider comprehensive factors such as corporate background, financial status, product quality, and business direction. Choosing a brand with consistent operational direction, consistent values and balanced comprehensive strength is the best choice for sustained development and upward growth.
04
Is it a gimmick or something real?
The current investment policies are full of surprises, including stores, products, activities, and assistance. Which ones are marketing gimmicks? What are the real services that are truly beneficial to terminal operations?
Qiang brand ceramic tile is aA brand that is "willing to work hard" is low-key and unassuming, but why do its partners with strong brands maintain steady growth? Because sincerity is replaced by sincerity, and there are no tricks.
Qiangpai’s marketing services have always been deeply involved in the two major sectors of store operations and channel services. Whether it is the development of activities or the cultivation of terminal teams, the headquarters has never been the “hands-off shopkeeper”. There are daily interactions, monthly linkages, cash incentives for every event, and direct access to terminals for every project. It connects front-line shopping guides and businesses, and directly delivers the brand's concepts, behaviors, and words to users, making agents more worry-free. Save effort.
05
Do you want to be a follower merchant or an equal dialogue relationship?
Manufacturer relationships are like relationships between people. If both parties are strong, the cooperation will easily collapse; if both parties are weak, they will only complain in the face of the fierce market, and it will be difficult to have the motivation to break through; if one is strong and the other is weak, then in most cases it will be a follower relationship. The headquarters requirements will be relatively strong.
Another type of relationship is an equal dialogue-type manufacturer relationship. The manufacturer has good products, a big platform, and is good at creating; the merchant has the resources, connections, and stores, and is good at output. Only when the needs of both parties match can they have an equal dialogue.
Enterprises have different scales and products are different. There are ten major policy benefits, one business and one policy support. At 7:30 pm on June 28, [Strong Attack·Seize the Opportunity] Qiangpai Ceramics will hold an online live meeting. We sincerely invite you who have resources and ideas to participate.
Choosing brand cooperation is not a one-time deal. There is no best brand, only the most suitable partner for you. After all, only you know whether the shoes fit you or not.
