Recently, by People’s Daily The 2021 China Brand Forum hosted by the company was held in Beijing. The forum carried out multi-field, in-depth and high-level dialogue and exchanges with the theme of "strengthening brand building to promote high-quality growth". As the only invited sanitary ware brand, Hengjie represents the home furnishing industry and has entered the national "Brand Club" for the second time. The continuous "highlight moments" demonstrate its "soft quality" in terms of concentrating on quality, leading innovation, and in-depth understanding and insight into Chinese household consumption needs. The brand strength of "hard and hard work", as well as the company's perseverance and persistence in pursuing the ultimate productism for more than 20 years.
This is already Hengjie’s continuous In the second year, it was selected into People's Daily's "Brand Power Plan" and "2021 China Brand Innovation Cases". Many excellent brands such as China National Nuclear Corporation, State Power Investment Corporation, and China State Construction Engineering Corporation were also selected as the "2021 Chinese Brand Innovation Cases". They are all leaders in their respective fields and use their innovative achievements to bring quality life to the Chinese people.
Single product explosion The era of winning with style is over, Chinese sanitary ware brands are breaking throughWhere is the road?
For China's sanitary ware industry , the R&D and innovation firepower in the past ten years has been mainly concentrated on single smart toilet products, and has achieved considerable results. Nowadays, the era of Chinese-made brands creating single-product hits has become a thing of the past. With the rise and popularity of whole-house customization services represented by home stores, consumers are provided with one-stop solutions for the entire case. , may become the common development direction of Chinese bathroom brands in the next ten years. The ability to firmly grasp the second growth curve of the industry has also become the key for enterprises to break through.
Representative brand of new domestic products in bathroom ware For Hengjie, Mr. Ding Wei, CEO, summarized the company’s exploration results of continuously creating high-quality bathroom space for Chinese families for more than 20 years since its development in 1998 with four key words, namely: focus, innovation, Quality, corporate values. It is precisely because of the practice and persistence of these four keywords that Hengjie has maintained quality for 23 years and has successively launched a number of smart toilet products represented by Double Q smart toilet and R11 smart toilet in the research and development and innovation of smart toilet products. Star item.
Nowadays, with the upgrading of consumption With the iteration of corporate development vision, Hengjie is no longer simply satisfied with making a certain product, but focuses on promoting the intelligence of all categories of products in the bathroom space, so that intelligent and customized products can truly upgrade the quality of home life.
Domestic brands should understand China better At the same time, Hengjie always believes that bathroom space solutions that are truly suitable for Chinese families should be left to the Chinese families themselves to define. As a leader in smart bathrooms, Hengjie insists on developing original technologies and carrying out product R&D and innovation around its five categories of bathroom ware in all scenarios based on its in-depth insights into the usage habits of Chinese consumers and the differentiated needs of Chinese families.
"Future, Hengjie Intelligent Taking bathroom ware as the starting point, we will leverage our advantages in intelligent manufacturing and innovative research and development of all categories of products to provide full-scenario bathroom space solutions for Chinese families," said Ding Wei. For Hengjie, the pain points of Chinese consumers are also its focus. Sorting out the pain points and demands of users is the key to decoding future Chinese home bathroom space solutions.
Hengjie Ultimate Professional product research and development innovation, providing full-scenario bathroom space solutions for Chinese families
By "China Business News" The "2021 China Family Hygiene and Healthy Life White Paper" released shows that: 64.68% of the respondents said that when arranging the home environment, investment in the bathroom ranks first. But at the same time, people are most dissatisfied with this space. In the survey, 75.66% of people expressed their desire to remodel the bathroom, which was much higher than the kitchen, bedroom, living room and other spaces, and also ranked first. In addition, 20The COVID-19 epidemic that broke out in early 2020 inspired people's new demands for the healthy and quality life brought by sanitary ware. People are eager for the sanitary ware that they are in close contact with every day to be further improved in terms of material, design, intelligence, etc., making daily use easy and convenient. , happy and comfortable. It can be seen that in order to solve the pain points of many hidden dangers and difficult maintenance of sanitary ware in traditional bathroom spaces, health, efficiency, durability and easy cleaning should be the common characteristics of all-scenario bathroom space solutions for Chinese families in the future.
In order to solve the problem of old residential areas in China For flushing problems caused by various low-pressure water environments such as high-rise buildings with secondary water supply, Hengjie R11 smart toilet is equipped with a water-power flushing system. The flushing performance exceeds the national standard by three times and the flushing force is strong. Hengjie protects the health of your family. The newly upgraded smart toilet Hengjie Sterilization 2.0 system can achieve a sterilization rate of up to 99.99%, achieving 360-degree sterilization and antibacterial from pipelines, nozzles, and seats. The industry's first smart toilet seat dual position sensing function can accurately detect the seat position and complete precise cleaning. A series of smart functions such as one-touch knobs and automatic flip-ups also comprehensively consider the differentiated use needs of the elderly, children, and middle-aged groups, truly upgrading the quality bathroom life experience of domestic three-generation families.
Solution to consumption pain points and consumption The satisfaction of demands does not require the support of strong R&D capabilities. In addition to the strategic leading field of smart toilet category, Hengjie has also turned its R&D and innovation tentacles to the proposal and creation of the overall bathroom space, taking the lead in releasing Hengjie hardware water purification technology applied to hardware products and applied to wood alloy bathroom cabinets The product’s Hengjie waterproof and moisture-proof technology has also attracted much attention.
Using hardware flowers for consumers To solve the pain point of difficult cleaning of dirt when using faucets and sprinklers, Hengjie has developed a new coating with water purification technology for hardware. Its performance against the corrosion of daily chemical products such as detergents is improved by 9 compared to waterless purification technology.times, and at the same time, it can still retain good hydrophobic properties after 100,000 towel wipe tests. Similarly, in order to solve the consumer pain points of damp bathroom space and easy corrosion, mildew and deformation of boards, Hengjie applied waterproof and moisture-proof technology to wood alloy bathroom cabinet products, making the waterproof and moisture-proof performance of its base material 4 times better than the national standard. Even after 80 years of use, After an extreme test of 109 hours of immersion in hot water, the base material showed no obvious bending or delamination, and it can still achieve all-round waterproof protection.
And all these innovative practices Behind the scenes are the reserves of Hengjie’s R&D team and the accumulation of original technology. "Hengjie aims to use original technology to solve industry problems and pain points." Ding Wei emphasized many times. Hengjie is introducing a large number of engineering talents at a rate three to five times faster than the industry, and uses this to promote the corporate development strategy of accumulating original technologies. This is why Hengjie is confident to achieve the goal of becoming "China's No. 1 sanitary ware brand" The greatest source of confidence.
This China Brand Forum< a href='https://www.ceramicschina.com/pinpai/view_6480.html'>Hengjie Sanitary Ware once again won the championship and won the honor, which is both an encouragement and a spur. In recent years, as the quality of life of Chinese people has improved, the development direction of Chinese brands has also undergone tremendous changes. While insisting on quality first, we should conduct innovative research and development around the market, especially consumer needs, and strive to improve products and Service quality and comprehensive competitiveness. In this context,Hengjie Bathroom will continue to take root in and deepen the Chinese bathroom market, stay true to innovation, seize the development opportunities of the second growth curve of the industry, bring full-scenario bathroom space solutions to Chinese families, and promote new home furnishings with ingenuity. Domestic products set sail and make steady progress.
