The new trend is in the air, take advantage of the trend and see the new trend together.
At 7:30 pm on November 10, Louis Modern Ceramics held an online launch ceremony of "Tide·Start" in the headquarters exhibition hall, attracting 150,000+ online viewers, and successfully announced the new exhibition hall and new advertising film. , has established confidence for the majority of dealers and has become a vane that leads all dealer partners forward.
In the current difficult environment of repeated epidemics and national energy consumption control, Louis Modern can still persist in bucking the trend and renewing itself, becoming the leader among ceramic tile brands. People can’t help but wonder what magic makes Louis Modern brand Can you buck the trend and renew yourself?
Important guests expressed their opinions
Therefore, the brand specially invited 4 important guests to provide in-depth analysis and interpretation for dealers and family members around the three major aspects of "new trends, new image, and new strength", and unveiled the 2021 renewal of Louis Modern Tiles. secret.
They are Lin Xiaoxia, Marketing Director of New Pearl Third Marketing Center - Mr. Lin; Vice President of Foshan Interior Design Association, Senior Designer - Zhu Rui, Mr. Zhu; Creative Group Director of Huasong Advertising (Guangzhou) Co., Ltd. - Peng Mall, Mr. Peng; Louis Moderne Brand Southern Region Manager - Wang Tingyuan, Manager Wang.
From left to right:
Huasong Advertising Creative Group Director—Mr. Peng
Marketing Director of New Pearl Third Marketing Center—Mr. Lin
Senior Designer—Mr. Zhu
Head of Louis Moderne South Region—Manager Wang
New trend - youth is the key
With the rise of the main consumers born in the 1995s and 2000s, the consumption habits and consumption methods of the younger generation have gradually become the dominant trend in market development. How to cater to the preferences of young consumer groups and prepare for the young market in advance has become a difficult problem that traditional ceramic tile brands need to face.
Senior designer—Mr. Zhu’s new trend sharing
Louis Modern’s innate trend gene gives the brand a natural advantage in upgrading the trend. Mr. Zhu, the senior designer representative, shared from the trend of the design of the headquarters exhibition hall and the personalization of the home decoration space market. "The trendy design of the headquarters exhibition hall can guide the implementation into terminal applications and subtly integrate the brand culture into the consumption scene."
Modern Ambassadors visit the exhibition hall
At the same time, the younger generation focuses on personal preference consumption, and designs the overall space from the perspective of young consumer groups, allowing brand featured products to be presented to consumers in the form of spatial solutions, providing consumers with a complete set of personalized solutions. Guide consumption and promote conversion through fashionable space design.
Therefore, brand rejuvenation is not only a slogan, but more importantly, it must be implemented based on the application scenarios of the overall space design.
New image—to be a trendy brand with attitude and personality
Most of the current ceramic tile brands are seriously homogenized, and various products cannot form differentiation and memory points in the terminal market. Brands need to change their thinking to connect with target consumers from various aspects such as positioning, image, products, and services. Circles and multiple touch points build a bridge of communication with consumers.
Marketing Director of the Third Marketing Center—Mr. Lin’s brand strategy sharing
Mr. Lin, Marketing Director of New Pearl Third Marketing Center, based on the brand operation strategy, explained the new brand image and re-upgraded the brand proposition from "Modernism, elite life" to "Modernism, defined by me" ". No longer limited to a distant “elite group”. In this era of thousands of people and faces, let the brand's distinctive proposition be more representative, become a trendy brand with attitude and personality, enter the hearts of young consumers, and form a resonance.
Huasong Advertising—Mr. Peng’s creative interpretation of the new commercial film
Based on the brand's rejuvenation operation strategy, Louis Modern's new advertising film is grandly launched. The third-party production team-Hua SongguangMr. Peng of the advertisement started from the creative dimension of advertising and described what the new modern generation should look like. He refused to label, "Modernism is defined by me", and the feeling of youthfulness emerged spontaneously.
New commercial film launching ceremony
New strength - choose the right brand, but also the right platform
"In the context of the general downturn, the Louis Modern brand has successfully achieved a rejuvenation against the trend. The most important reason is that it benefited from the strong backing of the group company - New Pearl Group Co., Ltd." said Manager Wang, the person in charge of the Southern Region of Louis Modern Ceramics. .
Louis Modern South Region—Manager Wang introduces the new strength of the brand
Backed by the new pearl of ceramics aircraft carrier, Louis Modern has always maintained stable output in terms of production capacity, design and quality. In October this year, the Sanshui green intelligent production base was completed and the world's longest 415.8-meter double-layer kiln was successfully ignited, indicating that the Louis Modern brand's production capacity will be greatly improved.
The market is shutting down kilns and production, but Louis Modern can open kilns strongly, and the brand strength has been further verified. As a major national brand with a history of 16 years, Louis Modern's products have obvious personalized features, complete specifications, and stable designs and colors, and have become the best among ceramic tile brands. This year, we have launched a new product - the Star Series, which features the most popular specifications at the moment: 750*1500mm. It uses industry-leading crystallized dry material technology to hide the starlight in the brick surface, giving it a sparkling, luxurious and romantic feel. Bursting.
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In the ever-changing ceramic market, choice is often more important than hard work. Not only must you choose the right brand, but more importantly, you must choose the right platform.
There is only one month left in 2021. This high-profile announcement and upgrade of the Louis Modern brand is a declaration and confidence in the future.
In 2022, Louis Modern will start a new journey for the brand with a new attitude.
