In the past two years, although the epidemic has had a huge impact on all walks of life, the ceramic industry’s “new species” slate tiles have successfully “emerged” in the ceramic circle by riding on the east wind of “performance evolution + aesthetic evolution” and become a New internet celebrity.
On the afternoon of June 8, Zhuoyuan Brand and Chinese Designers Network jointly held Zhuoyuan's "Rock Design·Aesthetics Forum & Yanzhi Hall Store Exploration" event in the Yanzhi Pavilion on the second floor of Zhuoyuan Headquarters. Ye Senlin, executive chairman of Jiangxi Design Power and founder of Shangtou Yiyi Design, Xia Qingyun, secretary-general of Jiangxi Design Power National Design Exchange Center and founder of Singapore Boland Design, Tan Haifa, general manager of Zhuoyuan Brand Marketing, secretary-general of Jiangxi Design Power, Yan Mo, the co-founder of Rock Picker, Wu Xu, marketing director of Zhuoyuan Brand, An Zai, a post-95s lifestyle expert, Chen Huiran, a Chinese character art promotion ambassador, and many other design luminaries and post-90s fashionistas gathered together to share the cutting-edge The design concept promotes the aesthetic upgrade of the industry and opens the "Rock Design·Aesthetics" ceremony!
▲Forum special host Yan Mo
NO.1 Rock Value SHOW Aesthetic Discussion
At the "Rock Design·Aesthetics" forum, President Ye first introduced the Jiangxi Design Power Association. "Jiangxi Design Power" is a non-profit public welfare organization that integrates the resources of Jiangxi designers to learn, grow and share together. , hoping to change China through design and create an era from Made in China to Intelligent Made in China. In this era of shrinking global economy, it will once again bring a new round of take-off for Chinese traditional manufacturing enterprises! ”
▲Discussion site
Slate tiles have rich colors, fine textures and excellent performance. As a new species with great vitality, what new ideas will it provide in terms of creativity and design in the home field?
▲Executive Chairman of Jiangxi Design Power, founder of Shangtou Yiyi Design Ye Forest
President Ye said: From a design perspective, he believes that slate tiles will be the big trend in the future, because the products have richer colors, more diverse specifications and thicknesses, better performance, and wider material applications. More decorative effects are born. Similarly, the emergence of slate tiles also provides more thinking for prefabricated buildings.
Designers are the creators of the relationship between life and space, space and people, and they play an important role in improving the living environment. In terms of product design, slate ceramic tiles can better meet the needs of personalized needs, greater flexibility, and consumption upgrades.
▲Xia Qingyun, founder of Singapore Boland Design
Teacher Xia said: In interior design, the forefront of design is generally advocated, and aesthetics leads the trend. In the past two years, slate tiles have become very popular in the design world. Slate tiles bring us designers vague, unknown, and potential imagination space. From a commercial perspective, we can regard it as a blue ocean.
With new materials, new processes, new properties, and new applications, Zhuoyuan slate tiles subvert the industry's perception, broaden application scenarios, and create a beautiful space where people, space, and ceramics harmoniously blend together to provide more interpretation methods. The development of modern design provides a rare reference value.
Mr. Tan shared the product aesthetics of slate tiles!
▲Tan Haifa, General Manager of Zhuoyuan Brand Marketing
Mr. Tan said: With the upgrading of consumption, the "slate craze" reflects consumers' pursuit of good design and good appearance, and the increased demand for more tasteful and good-looking materials. In order to make its products outstanding, Zhuoyuan brand has put great efforts into design and quality, investing 160 million real money and silver, comprehensively iterating the production of raw materials, introducing the industry's unique 28-channel inkjet machine and other industry-leading equipment, and taking the lead in creating full specifications + multiple thicknesses. The top intelligent manufacturing base for slate and ceramic tiles.
Through the application of raw materials, colors, textures, performance, starlight glaze dry particle polishing, and rock surface cloning technology, the performance is fully slate-based, creating slate tiles with more flexibility in design, specifications, thickness, and application, and completely evolved performance and quality. . It is a high-end product that can meet users' diversified designs, solve user pain points, satisfy the commonality between customers and users, and meet people's growing needs for a better life. It is also a differentiated product that empowers designers.
Stone slabs and slate tiles are the two major ideological trends in the industry. Mr. Tan and Mr. Wu shared their views on product design and design applications!
Mr. Tan said: In China's current home decoration market, I believe that the use of slate tiles is an inevitable trend, and the development potential is still very large. At present, Zhuoyuan Slate Ceramics is continuously increasing its efforts to deploy nationwide outlets. Through communication with agents, we found that they are better at home decoration and designer channel marketing. Therefore, we are more inclined to cooperate with terminal agents to deepen and develop these two channels. Each channel is also establishing a corresponding service system, which includes design, processing, paving, after-sales, etc.
At the same time, the Zhuoyuan brand will comprehensively upgrade and transform the old store, from a single wall and floor to multiple scene applications, breaking the application boundaries and marching across borders from decorative materials to applied materials. Zhuoyuan slate tiles can be processed with a series of fine processing such as cutting, digging, chamfering, etc., high-end customization, and can be easily controlled in scenes such as building facades, indoor floors, walls, and bathroom spaces, realizing multiple home applications and comprehensively improving the store. image, helping dealers enter the "comprehensive ceramic tile and slate" runway better and faster to achieve a win-win situation.
▲Wu Xu, Director of Marketing Department of Zhuoyuan Brand
Mr. Wu said: With only narrow performance, the slate cannot roll out of the ceramic tiles. Only by reshaping the aesthetic genes of products in design can rock slabs truly cross boundaries. Because performance is the body of slate, and aesthetics is the soul of slate. Performance evolution + aesthetic evolution = Zhuoyuan slate tiles.
Slate tiles are the aesthetic choice of the new decorative generation, and this positioning undoubtedly puts forward higher requirements for design. With the rise of young people, in order to make product space applications consistent with young consumer groups, the original design basically only involved two-dimensional space, but in the future, stone slabs will have higher requirements for the design capabilities of three-dimensional space. Therefore, we will also pay more attention to design, an area we are good at, introduce design tools, optimize incentive mechanisms, and provide a good foundation for designing better product designs.
As the aesthetic choice of the new decoration era, Zhuoyuan slate tiles have been focusing on the development of designer channels, with innovative products + high-quality services, and are committed to promoting the integration, exchange and cooperation of designers around the world. Zhuoyuan·slate tiles can meet the material selection needs of designers in different creative design spaces. By deepening brand cooperation, we can establish a circle of designers in terminals across the country to achieve design guidance, how to convert designs into sales, and create more opportunities for terminal agents. Big value space. At the same time, we will increase our efforts to establish a comprehensive and integrated service system covering design, processing, paving and after-sales.
Regarding the interpretation of the birth of the mascot "Zhuo Xiaoyuan", Mr. Wu said that creating brand IP has become a trend. The birth of "Zhuo Xiaoyuan" is to express the proposition of "post-00s friends" and hopes to Zhuoyuan's concept of "brand rejuvenation" uses mascots to connect the brand proposition with the needs of end consumers, attracting more consumers of different age groups.
As the main force born in the 1990s, from the perspective of the new generation of consumer groups, what kind of decoration style do you want?
Anzai said: In terms of decoration style, it should be more design-oriented. The design is more inclined to be practical and warm, while still being dynamic and jumping. I just visited and tasted the Zhuoyuan brand rock value store, and had an in-depth understanding of the new craftsmanship, new designs, new technologies and new applications of slate tiles. I feel that it is in line with my ideal decoration style.
At the end of the forum, thoughts on aesthetics
President Ye said: Everyone has a different view of beauty. If everyone reaches a consensus on beauty, it is the power of design;
Mr. Tan said: Beauty can be found everywhere in life, as long as you have a pair of beautiful eyes;
Teacher Xia said: The basic issues of aesthetics include the nature of beauty, the relationship between aesthetic consciousness and aesthetic objects, etc. However, as a designer, you must learn to integrate different elements to present a unique aesthetic feeling;
Mr. Wu said: As long as we can live a good life and learn to appreciate and appreciate the beauty in life, aesthetics will naturally be a subject knowledge within your cognitive scope.
NO. 2 Post-95 fashionista·Iwazikan shop visit
Finally, two fashionistas born in the 1990s and a group of industry photographers went on a store visit to the Zhuoyuan Rock Museum. The youthful and fashionable atmosphere of the two fashionistas born in the 90s was combined with the Rock Museum. Just take a photo. Instant blockbuster. Through frames of shots and videos, the beauty of the space of the Iwazuki Museum is presented to the public's vision, conveying the youthful tone of the brand and enhancing the brand image and influence.
In the future, Zhuoyuan Brand looks forward to in-depth exchanges and cooperation with designers to explore more possibilities for the integration of slate tiles and decorative design, jointly promote the high-quality development of the slate industry chain, and move towards the world with a steady pace !
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