In the past year, QD Ceramics has ridden the wave of the new era and burst out with strong young "new potential energy" -The annual growth rate is nearly 100%, and there is an industry classic with a single store's 20-day sales exceeding 3 million. Sales case.
At the QD Ceramics 2021 National Marketing Summit, more exciting news was revealed: In 2021, terminal empowerment will be increased to fully support terminal multi-channel operations! At the same time, the capital was increased by nearly 100 million, and the company was officially renamed Guangdong Mengchuang Zhiyuan New Material Technology Co., Ltd....
In recent years, QD has overturned products at all costs, reconstructed the store design of its headquarters and terminal exhibition halls, and revitalized a new marketing model... Many people in the industry can't help feeling that QD is really different.
Intelligent manufacturing + scientific research technology platform strength endorsement
Create a youthful sample of ceramic products
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There is no doubt that young consumers are the new market. Whoever can win the "back wave" can seize market opportunities.
At the beginning of 2021, QD proposed "Later Waves·Dare to Go Far" and set out with determination. Comprehensively proposed to increase the development of terminal outlets, team building, brand promotion, and product research and development. Move upward, deepen, Focus on cultivating the "back wave" market.
In terms of products, QD has currently built a complete product system with rock slabs, large slabs, marble tiles, 45° soft marble tiles, porcelain wood floors, modern antique tiles, medium slabs, porcelain tiles, etc., covering a wide range of products. Various sizes and specifications can meet the needs of engineering, retail, assembly, promotion and other channels.
Looking at QD's product changes in recent years, it has formed a product architecture system with "quality" and "design" as its two cores. Leveraging Mona Lisa Group’s strong smart manufacturing and green smart manufacturing capabilities, QD continues to conduct product research and development for young consumer groups, and is unique in texture design and display design.
At the same time, through cooperation with top design companies in Italy and China,Continuously develop the brand's unique customized colors to ensure that it occupies a certain degree of uniqueness in the terminal market, further promote the youthfulness of QD brands and products, and write about the infinite possibilities of personality and fashionable home life .
What is even more worth mentioning is that relying on the group's strong scientific research strength and technical platform support, QD ceramic tiles have been continuously producing innovative products one after another, and have continued to be at the forefront of industry technology trends and product fashion trends.
Today, QD's complete product system and young and fashionable color and texture customization deeply reflect the light fashionism advocated by QD and support the general direction of brand development.
Joining hands with the "Houlang" brand
Unprecedented support, empowering terminals in multiple dimensions
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In terms of brand image, QD has comprehensively implemented the construction of high-standardization and high-quality exhibition halls in the past two years, creating a new light fashion brand terminal image store -QD Light Fashion Hall, leading the industry trend.
▲ QD Tile Zhejiang Tonglu Store< /p>
▲ QD Tile Guangxi Baise Fuanju Store
Striped plaid elements full of various colors, plastic arts full of vitality and tension, ceramic tiles of different colors... Whether it is the QD Ceramics headquarters exhibition hall or the terminal store image, they are all based on a young, fashionable and energetic lightness Fashion is the theme, showing the concept of light fashion life, in line with the brand tone of "improving quality and leading to life", and showing the terminal a young, fashionable and trendy brand image.
▲ QD Tile Hunan Huaihua Store
▲QD Tile Jiangsu Wuxi Store< /p>
Based on the complete brand image output and product system, QD has customized many support policies for terminal dealers in various regions, multi-dimensional, all-round and three-dimensional business support and education:
● All-round layout, three-dimensional communication
QD Ceramics has increased its brand promotion efforts through outdoor anti-aircraft artillery advertisements, China People's Broadcasting Station's Economic Voice, Baidu, WeChat, Douyin and other all-media platforms, forming a systematic new matrix of brand promotion to achieve high-volume, multi-dimensional The brand coverage allows the public to better understand the brand value and product advantages of QD ceramic tiles, allowing the brand rejuvenation to truly penetrate into the core user circle.
● Multi-dimensional assistance, empowering terminals
QD Tile has always established a point-to-point terminal service system to provide comprehensive empowerment. This empowerment is not only reflected in the space, products and soft decoration design and layout of the terminal store, but also in the sales assistance throughout the year. Through all-round and three-dimensional communication, we will cultivate high-level elite teams for terminals. At the same time, we will establish online business schools at terminals, hold national elite special training camps, regional special training camps, etc., and comprehensively assist dealers.
At the same time, for newly signed customers, QD headquarters will fully assist, plan and support the opening of new stores, continue to support terminal marketing, achieve full regional coverage, and maintain brand vitality.
● Ten items of franchise support, unprecedented intensity
For investment promotion in 2021, QD Ceramics will provide market research support, store location and design support, warehousing logistics support, store operation support, high decoration subsidy support, product support, brand promotion support, marketEvent planning support, team development support, etc. From cooperative store building to ongoing operations, we have established a complete franchise support system.
“QD Tiles × Red Star Macalline”
New online models and multiple channels go hand in hand
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In 2020, QD began to try the live broadcast investment promotion model, and made its "debut" live broadcast investment promotion at the Autumn Ceramics Expo. The number of clicks exceeded 20,000, laying a good foundation for QD Ceramics to launch online investment promotion.
At 16:00 on April 2, QD Ceramics will join forces with Red Star Macalline to hold a nationally selected online live investment promotion event - "Later Waves, Dare to Go Ahead", which will kick off on time online via live broadcast. .
By then, what unprecedented franchise policies will QD Tile bring and what new highlights will it bring?
Breaking spoilers:
1. QD Ceramics General Manager Ou Jian will appear in the live broadcast room to further introduce QD Ceramics brand development plan and 2021 product planning strategy in detail;
2. Eight new dealers who joined QD Tile in 2020 will share their journey after joining QD Tile - why they chose to make QD Tile, and what changes QD Tile has brought to them;
3. Publish and explain the latest profit model of QD Ceramics, the advantages of light fashion style stores, how to attract customers and how to build a sales team with high sales execution;
4. (Emphasis added) Release of QD Ceramics’ 2021 new investment policy, unprecedented intensity!
April 2
Scan the QR code to enter the live broadcast room
Contact information for each sales area of QD ceramic tiles
