On January 8, the "New Height·Golden Future" Jinsi Yuma 2021 Brand Strategy Summit and the opening of the K gold slate exhibition hall were held at the Foshan headquarters. This event brought together more than 500 service provider representatives and more than 50 media reporters to help out. With 15 years of accumulation of strength, from luxury to light luxury to elegance, the unique K gold slate art museum explains the infinite possibilities of "gold" to the world, allowing Jinsi Yuma to travel all over the country.
K Gold Slate Exhibition Hall Opens
▲The matte series of gold silk Yuma K gold products are polished using theexclusive patented wool soft polishing technology It was madeto make the brick surface feel delicate and soft, as soft as a baby’s skin. Guests at the scene rushed to touch and experience it, couldn’t put it down, and shared it on WeChat Moments!
Zhang Yundang, Managing Director of Zhang Enterprises
Jinsi Yuma always adheres to the original intention of K gold. Jinsi Yuma K gold slate uses a variety of techniques, including three-dimensional loose powder technology, electro-optical gold plating technology and platinum gold technology. Multiple processes are superimposed to create a unique effect, which is more fashionable and artistic, and has a light and luxurious texture. Therefore, it is better than stone and higher than stone.
In addition, Jinsi Yuma K gold slate also uses unique polishing and polishing technology to make the brick surface softer, textured, as soft as baby skin. Jinsi Yuma combines K gold technology with rock slab technology tobe the best in the industryThe high-end, most distinctive rock slab that reminds the industry that the best rock slab is Jinsi Yuma K gold slab.
Leader’s Speech
Gong Wei, Secretary General of China Building and Sanitary Ceramics Association
Yin Hong, Secretary General of Foshan Ceramics Industry Association
Coramic Sea International Foshan Ceramics Trading Center Deputy General Manager Lin Ying
Launching Ceremony
Gold has been a symbol of nobility and power since ancient times
Jinsi Yuma K Gold Cultural Experience Area
From the origin of gold and the dynasty evolution of gold coins
The symbol of gold and the fashion expression of gold
The iterative evolution of K gold ceramic tiles
Let me introduce you to the different gold!
Golden Silk Yuma Gold Cultural Experience Zone
Smart home applications
Stone slab with temperature
Jinsi Yuma K gold slate is added with graphene elements, which has multiple advantages such as energy saving, environmental protection, rapid heating, and good health. It can provide continuous heating for indoors. This is also an important move for Jinsi Yuma to enter the smart home industry!
Black Technology
Detachable, deformable, variable square table, variable round table
Shape the table as you wish, truly a black technology!
Dajia large slate
Breaking product and industry boundaries and marching into the home furnishing field, Jinsi Yuma slate is not limited to the field of ceramics, but cross-border integration into panel materials such as cabinets, wardrobes, bathroom cabinets, furniture, etc., thinking about the big home with future thinking The innovative leadership of home furnishing creates unlimited possibilities for large homes!
Golden silk Yuma slate electric moving bus door< /span>
Golden silk Yuma slate cabinet
Appreciation of Jinsi Yuma K gold slate exhibition hall:
Brand Strategy Summit
The past 2020
It’s been an extremely extraordinary year
However, those who understand change with the times, and those who know adapt to circumstances
Jinsi Yuma keeps pace with the times
Timely adjustments to development strategies
Relying on strong strength and innovative technology to buck the trend
Submitted a satisfactory year-end answer
At this moment, Jinsi Yuma and representatives of national service providers reunited
Let’s discuss development plans for 2021
Zhang Yunshu, Chairman of Zhang Enterprises< /p>
In an era of great changes, we must break through and create new things in the changing situation, maintain the core advantages of the brand, adhere to high-end brand positioning, be guided by user and channel needs, and create a high-quality product system and high-quality service talents! After careful consideration, Jinsi Yuma changed the advertising slogan that has been followed for 15 years "If the decoration is luxurious, use Jinsi Yuma" to "Jinsi Yuma ceramic tiles, high-end, fashionable, with a touch of gold", which is more in line with the current brand development tone. Sex and the aesthetics of the times.
If you know how to establish new reforms, you must also learn to persevere. Zhang Yunshu said that the person who influenced his life was his grandfather. It was because of his grandfather that Jinsi Yuma came into being and that we were all sitting together today. It was his grandfather who taught him the truth of "just do one thing with your heart for the rest of your life" through ferrying for forty years.
Yang Wei, deputy general manager of Zhang's Enterprise and general manager of Jinsi Yuma Brand Wei
The top priority in 2021 is to launch a new strategic layout based on the market environment, pave the way with brand upgrades, lead the way with product upgrades, build the road with marketing upgrades, and pave the way with empowerment upgrades, from product, image, culture, promotion, etc. Further efforts will be made in all aspects to enhance brand influence. Only by standing at a new height can we discover a new continent, keep up with new trends, and embrace a new world!
He Zhen, Director of Jinsi Yuma K Gold Operation Management Center
In 2020, when the industry’s production and sales declined as a whole, Jinsi YumatongThrough timely adjustments to brand strategy, transformation of marketing models, and deep cultivation of channels, sales volume has still maintained a 32.1% increase. It has achieved optimistic results in the four major channels of designers, distribution, engineering, and decoration companies, with year-on-year growth rates respectively. The growth rates are 27.8%, 28.6%, 29.8%, and 106.7%. Among them, the decoration enterprise channel has the most eye-catching growth!
Huang Zuoyao, Design Director of Jinsi Yuma Brand
Compared with conventional rock slabs, high-end fashionable K-gold rock slabs with a touch of gold are more market competitive and brand identifiable. At the same time, K gold slate is also vigorously entering the large home furnishing industry. It is widely used and can be used in furniture. It is an indispensable high-quality material for large home customization. And we not only have K-gold products, but also various products with various specifications, which can meet the needs of owners at more levels to the greatest extent.
Wu Dechu, Director of Jinsi Yuma Brand Strategic Cooperation Department< /span>
The era of extensive profiteering in the industry has gradually gone away. Affected by the upgrading of consumption demands of new consumer groups, cooperation between single materials and channels has become an inevitable trend, and self-assembly will become the mainstream of the industry in the future. In 2020, Jinsi Yuma actively expanded cooperation with decoration companies. Among them, 104, 76 and 78 decoration companies were signed for landing activities in Zhangjiakou, Tangshan and Zhumadian respectively.
Awarding time
At the meeting, Jinsi Yuma commended dealers with outstanding performance in 2020.
