I have been fond of drawing since I was a child and have been studying art-related fields. I studied environmental art design in college. I worked as an intern in a design company during my spare time in college, and then found employment in a design company. I started as an intern, assistant, then a designer, and then Today's design director, this is the story of the growth experience of Chengdu young designer Du Jiang. There is no strong background and no lucky destiny. He has been working at Shangde Decoration Company since 2008, and it has been twelve years now. No one knows what kind of inspirational story he has behind him!
Du Jiang
Senior creative designer of Shangde Decoration
Member of China Institute of Interior Design (CIID)
Member of Chengdu Young Designers Club
Senior Interior Architect of China Building Decoration Association
Senior Tutor of Chengdu Highland Art Examination Art Training School
[NetEase Home] What do you think are the differences between Chengdu’s design compared to other cities across the country that are outstanding in design?
【Du Jiang】Actually, I still know relatively little about the design in other places, so it’s hard to make too many comments. However, from the Internet, when communicating with designers in the same city, or occasionally going out to see other people's studios, we can see that there are some differences between the design styles of coastal and inland designs. Because their information will be earlier, for example, they will be able to get new design trends earlier.
But in my opinion, the design here in Chengdu will be more inclusive. In fact, this is also related to the character of the Sichuan people in Chengdu, because the people here are relatively gentle, so the design The works are quite delicate.
Du Jiang: Desire to Return
[NetEase Home] How do you understand the theme of "China's New Design Youth"?
[Du Jiang] In fact, the words "New Youth" are relatively familiar, because I have learned about the May 4th Movement since I was in school. The New Youth proposed by Lu Xun, the "New Youth" here is actually more is a representative of youth and the mainstay of design. Now our new design youth in China are almost all born in the 80s/90s. It is also because of this group of new youth that they represent more of a major design image of China as a whole!
Du Jiang: Desire to Return
[NetEase Home] What design style are you good at?
【Du Jiang】I prefer this kind of simplicity and cleanness. The style is eye-catching, and I like a design that allows people to be nourished in the space, or that makes them feel comfortable staying in the space. Moreover, this design must withstand the test of time, and it will feel timeless even after a long time.
For example, the work "Desire to Return" is a set of home decoration plans specially designed for mature, stable and elegant people, with an area of 400 square meters. The overall style embodies the modern futuristic tenet of "return, desire" and is suitable for modern white-collar workers who are gentle in nature and like sentiment.
Besides the busy work, you can have a warm harbor. The hustle and bustle of the city gradually fades away. When you open the door, you will find a ray of sunset, a breeze, a sense of belonging, a desire for life, and a cup of light tea. A voiceless song. The overall shape is modern and soft, showing the peaceful and calm mentality of a person as pale as a chrysanthemum. The echoing colors of each furniture give this calm environment a sense of vitality, warmth, and a perfect combination of warm and cold tones, creating an exquisite life.
Du Jiang: Desire to Return
[NetEase Home] What are the criteria for selecting home products and building materials in actual work, so that they can better demonstrate the expressiveness of their works?
[Du Jiang] I think there are a few points! The first one is the quality and quality of this home product. This is quite important, because the quality of material selection will directly affect the design effect!
The second is the design of the product itself. This is also very important, because in the design process, it is necessary to choose some products with a sense of design to match the entire home decoration design concept. This also means that it itself must have this tendency, which is also a consideration for strong design. , which is related to the issue of whether the product can be integrated with the space.
Then the third one is cost-effectiveness. Whether the product itself can be accepted by the public, price is a consideration.
The fourth is service. The service is not good, justIt will affect the customer's experience, so the products and services of building materials or home furnishings must be consistent with the work. The last one is performance. The performance of product application in space is also a key part.
Du Jiang: Desire to Return
[NetEase Home] What kind of designer do you want to be?
[Du Jiang] First of all, the first thing is to design designers who need to meet more customers’ aesthetic needs and then bring happiness to customers. The second hope is to establish a personal design brand and create exclusive IP in the future. The third one is to hope to become an influential designer and influence surrounding or new designers through successful works.
Du Jiang: Desire to Return
[NetEase Home] Can you talk about future design trends?
[Du Jiang] The first one is technology and intelligence. Technology is developing rapidly now, but the application of smart sectors in homes has just begun. Because intelligence itself is the trend of the times, in the next five years, intelligent products will continue to extend and develop, so for design, we are also working hard to develop in these two aspects.
The second is internationalization. At present, the domestic economy is developing steadily, and the globalization of design is bound to be a new trend. While the open design is prominent, personalized labels are becoming more and more obvious.
[Du Jiang: Desire to Return] Work Plan
