As soon as the Golden Nine and Silver Ten passed, home and building materials stores all over the country began to publicize their "achievements", and the terminals were full of joy and peace. Data released by the Circulation Industry Development Department of the Ministry of Commerce and the China Building Materials Circulation Association show that sales of building materials and home furnishing stores above designated size nationwide in September 2020 were 86.570 billion yuan, up 14.99% month-on-month and down 11.79% year-on-year. The association’s interpretation of the data is: In September, the national building materials and home furnishing market entered the traditional peak season for consumption. The stabilization of the new crown epidemic has also made consumption The demand previously affected by the epidemic continues to be released, and the vitality of the national building materials and home furnishing market has increased significantly.
If there is a way, some people will be happy and some will be sad. Some home building materials stores have already been listed on the auction platform due to poor management before they can be rescued in the "peak season" of 2020. Recently, reporters learned from Ali Auction that in November, more than five large-scale home building materials stores across the country were Listed for sale, including 2 in Fujian and 1 each in Anhui, Zhejiang and Sichuan.
Auction situation of national building materials and home furnishing stores in November
1
Many auctions within a year were unsuccessful
Wanda Building Materials Mall in Ninghua County, Fujian Province
The People's Court of Ninghua County, Fujian Province will start from 10:00 on September 18, 2020 on the Ali Auction Judicial Platform "Wanda Building Materials"It will be sold publicly, with a starting price of 4.5976 million yuan. The reporter learned that “Wanda Building Materials" has conducted 5 auctions in total in 2020, all of which ended in failure. The sixth auction is underway At that time, the local people's court extended the auction period of "Wanda Building Materials" to three months. Seeing that the deadline was approaching, there was still no bidder.
Fuqing Red Star Macalline Global Home Lifestyle Plaza, Shizhu Street, Fuqing City
The "Red Star Macalline Dianthus Store" also extended the sales cycle to prevent unsold auctions. On September 11, 2020, the Fuqing Red Star Macalline Global Home Lifestyle Plaza in Shizhu Street, Fuqing City was listed on the Alibaba Auction Judicial Platform by the Fuzhou Intermediate People’s Court of Fujian Province at a price of 489 million yuan. The sale period is 60 days (extended). Except for those at the time), we even accept registration on credit, up to 70% of the deposit, with an upper limit of 500,000. At present, this auction has attracted 22,128 people to watch and 0 people have signed up; if no one participates in the bidding by the end of the auction on November 10, it will be the fourth failed auction of the "Red Star Macalline Dianthus Store" this year.
Whether it is a single-story underground building materials market or a large chain home furnishing store, there have been many auctions within a year, but all ended in failure. It can be seen that the terminal market is not as optimistic as imagined.
2
The starting price dropped sharply but no one took action
Compared with holding more auctions, price reduction and discounts are definitely a helpless move for store auctions. As can be seen from the chart above, the starting prices of most stores are far lower than the court's commercial valuation, and discounts and price reductions are commonplace. For example, "Wanshang Home Furnishings" in Zhejiang Province has a commercial appraisal price of 1.159 billion, and the last auction price was only < span style="color:#2980b9">550 million, hit hard43% off; the commercial appraisal price of "Wanda Building Materials" is 8.21 million yuan, the first starting price is set at 7.4487 million yuan, and the last bidding price is 7.4487 million yuan. The auction dropped to 4.5976 million yuan, and the price reduction was staggering.
Sichuan Sanjiang International Ceramics City< /p>
The fate of "selling at low prices" also fell on "Sanjiang International Ceramics City". "Sanjiang International Ceramic City" is one of the development projects of Sichuan Sanjiang Ceramic City Real Estate Co., Ltd., located in the "Porcelain Capital of Western China" - —Jiajiang, Sichuan, has been in operation for nearly 5 years and has a strong regional brand effect. The market has also been affected as companies struggled and neglected operations. The reporter learned that the manager of Sichuan Sanjiang Ceramic City Real Estate Co., Ltd. will conduct the second public auction on the Ali Auction Judicial Platform from 10:00 on November 13 to 10:00 on November 14, 2020 (excluding delays). Among them, the auction price of "Sanjiang International Ceramics City" dropped from 310 million at the beginning to 180 million today.
Zhejiang Wanshang Home Store< /p>
Some netizens ridiculed that this is simply "breaking bones" and "jumping prices." It's disappointing to see such a low price. Looking at the 2020 Alibaba Auction·Judiciary Platform home and building materials auctions, the relevant subject matter can hardly escape the bad luck of being sold at a low price. Although the prices have dropped again and again, The auction transaction rate is still extremely low. Some industry insiders analyze that this may be related to the epidemic that broke out in 2020. Investors are not easily moved by price cuts, indicating that they are more Be careful.
3
Developers have tricked merchants into buying shops
Red Star Macalline Fuyang Store< /p>
Enforcement for breach of trust by companies/property owners is the reason why most subject matter is put up for sale. The reporter learned through the Qichacha platform that the developer of "Red Star Macalline Fuyang Store" Anhui Fuyang Zhongnan Real Estate Co., Ltd. There has been seriousdishonest behavior. The property under his name has been judicially sealed and vacated by the court, and the legal representative has been restricted from consumption. The relevant information also includes this There are 3,084 items of the enterprise's own risks, 1,700 items of related risks, 99+ historical persons subject to execution, and 941 items of judgment documents involved.
The breach of trust of developer Zhongnan Real Estate
Not only that, before Zhongnan Real Estate was liquidated by the court, it deceived merchants into purchasing its shops. When purchasing, it promised to return rent to merchants and signed an agreement. But since 2017Since the beginning of this year, Zhongnan Real Estate has stopped returning rent due to poor capital turnover. This lack of contractual spirit has aroused the dissatisfaction of many owners, and has been complained by many owners. Many owners who purchased shops received news that the court was liquidating their assets and sealing up their stores before they got back the rent stipulated in the contract, and they cried out that they had been deceived.
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Competition in the home building materials market is becoming increasingly fierce, and dealers are under increasing operating pressure. If they encounter an unstable "store", all the hard work and years of savings may be in vain.
China Ceramics Network found in a national ceramic tile market survey that in most cities there is a situation where "there are many building materials markets, but dealers can't find a suitable place to stay", which illustratesMarket reshuffle and elimination is a painful period that the entire industry must go through.
"Double 11" is coming soon. I hope every building materials merchant can maintain the "steady happiness" in front of them and reap fruitful results at the same time.
Author: Hong Xiaochun
