On October 17, a senior in the industry talked to the author about the effect of the official website of ceramic tile brands: "Looking at the official websites of many ceramic tile brands, currently only the home page of the official website of Jianyi marble tiles lists products from the color system. Classified display is truly consumer demand-oriented. "In the national ceramic tile market survey [Guiyang Station] of China Ceramics Network in mid-to-late September, the author randomly interviewed 6 local consumers on the streets, building materials and home furnishing stores and other places. , most of them have no idea about the ceramic tile category. When purchasing ceramic tiles, more consumers first consider the space style and color direction. It can be seen that the importance of color to ceramic tiles is self-evident.
Jianyi marble tile official website homepage product color classification display (screenshot)< /span>
Moreover, space design pays attention to the harmonious unity of the part and the whole. In the modern minimalist style that has been popular in recent years, more emphasis is placed on the effective organization of lines, shapes, blank spaces, composition, colors and other elements, which continue to follow the trend in Color has evolved, from the peacock blue that represents youthful fashion, to the elegant and comfortable Morandi color, to today's warm and soft forest color... Ceramic tiles are the main material for space hard decoration. Specifications and colors will determine the tone of the space. Applying the color combination well to achieve outstanding but not vulgar (vulgar) is like achieving a simple and extraordinary effect in minimalist space design, which is more difficult than the application of products without color. .
But no matter how difficult it is, they can’t resist the slogan of these ceramic tile brands to “move with the times and follow the trend” - this is also the slogan of the just-concluded 35th Foshan Ceramics Expo. During the Foshan Ceramics Expo, the author deliberately walked into the new exhibition halls of the renovated and upgraded headquarters of nine ceramic tile brands to capture the highlights of their color products and color spaces (the following cases are listed in no particular order).
1
Color of Romario tiles
——Black gold, peacock blue, orange, green
New exhibition hall space of Romario Tile Headquarters
"Simplicity in form, elegance in heart", this sentence on the cultural wall of the new exhibition hall of Roman Leo Tiles is most appropriate to explain the simple and luxurious style that it has positioned in recent years. In the simple and elegant new exhibition hall design, it focuses on the use of peacock blue, orange, and green as the division marks between spaces. These jumping colors serve as embellishments, making the new products of the grand Supreme Plate series even more elegant and generous. . Just as Qiao Jun, the Shanghai distributor of Romario tiles, praised the new showroom at the headquarters: "It is very important to improve the brand image. The overall combination of the new showroom is pure and refined, which is more conducive to improving our brand height at the terminal."
2
The color of Shunhui ceramic tiles and slates
——red, navy blue, gilt
New Exhibition Hall Space of Shunxing Slate Headquarters
"Shunli Chengzhang" or "Splendid Mansion" should be the original intention of the color expression of the new exhibition hall space of Shunhui Slate Headquarters. Faced with the grand launch of new slate products from many brands, in order to stand out, Shunhui Slate has launched a series of lacquered slate products. Through the combination of innovation and tradition, the collision of trend and art, the slate has been turned into a work of art. Bosideo Design Director Cai Zhuyuan is the general design consultant of Shunhui brand this year, and also participated in the design of Shunhui slate products and space. According to him, Shun Li Chengzhang's picture adopts a secondary firing process and is created by the artist himself.
3
The color of Van Gogh’s slate home
——yellow-green, green-blue
New exhibition hall space of Van Gogh Slate Home Headquarters
The colors on the palette of Dutch painter Van Gogh are clean and bright, and the paintings will focus more on the expression of colors and the contrast of color blocks. The Van Gogh slate home named after Van Gogh not only combines Van Gogh's classic The paintings are displayed as soft furnishings in the headquarters exhibition hall, and the color elements of Van Gogh's paintings are integrated into the product and product application design. Moreover, the "one piece to the top" and "the whole project to the ground" advocated by Van Gogh slate in future home decoration is difficult to achieve.Because "one to the top" means that the product color is monotonous, and "the whole case is implemented" means that the product variety is rich, but the new exhibition hall of its headquarters boldly displays the 1200×2800㎜ Monet series, Cartier gold series and other product applications in the same place There is no sense of disharmony in the space, and the product breaks the aesthetic boundary between art and life in terms of color tone. According to the official data of Van Gogh Slate, the brand signed 219 new customers before the Foshan Ceramics Expo (October 17), and the advantage of the exhibition hall was indispensable.
4
Lion International Color
——Macaron color system
New exhibition hall space of Lion International Headquarters
In 2020, many well-known international brands such as Louis Vuitton, Boss, and Lacoste have adopted macaron colors as their main colors. Color masters have analyzed that macaron colors can be pink or sweet or punk. The brilliance of the new exhibition hall of Lion International Headquarters is due to the combination of macaron sweetness and punk, coupled with the personality of C Wei Yanban, making the entire space like an art palace, full of international style and fashion sense.
5
The color of Tofinio tiles
——Forest
Tofino Tile New Showroom Space
Tofinio Ceramics is an imported ceramic tile brand. The size of its products also continues the habit of special sizes of imported ceramic tiles. It focuses on large slabs with a width-to-length ratio of 1:3, and "Architect" with a 500×1500mm specification. series, such slender proportions enhance the refined and modern visual sense of the space. As an imported ceramic tile brand that pays attention to the originality of designers, Tofinio Ceramics pays more attention to the jumping effect of color in space. For example, the taro purple used on the product display racks in the new exhibition hall of its headquarters, and the karaoke room model room on the second floor focus on Orange and forest colors (I have to say that this year’s new exhibition hall of the ceramic tile brand headquarters almost all uses orange and forest colors. Why is this? Please see the next case).
6
Mango tile color
——Forest
New exhibition hall space of Mango Ceramics Headquarters< /p>
Mango tiles used to be positioned as "pastoral style", but now the new positioning is "new naturalism". This positioning is most vividly expressed through the green in the booth design of the Huaxia Exhibition Hall of the Foshan Ceramics Expo. . In addition to continuing to launch new large-sized macaron series products on the small-sized macaron color tiles launched the year before last, Mango Tiles has also launched large-sized art slates. When the author visited the new exhibition hall of its headquarters, the Huangshi dealer of Mango Tile was taking two designers from Huangshi to "look for small-sized colorful tiles for the design studio." The marketing manager of Mango Ceramics said: "Simple colors are more needed in minimalist spaces. After the epidemic, black, white and gray colors bring people two extreme feelings, either calm or depressive, so consumers will be more inclined to bring nature. Come to enjoy the comfortable experience, such as pink, green, blue and other colors. ”
7
Color of Geshi Ceramic Tiles
——Blue, bright orange< /p>
New exhibition hall space of Geshi Ceramic Tile Headquarters
On October 19, international film and television superstar and Geshi Ceramic Tile image spokesperson Simon Yam’s visit to the new exhibition hall of Geshi Ceramic Tile’s headquarters became a hot topic on the day. However, what attracted more attention from ceramic industry professionals was actually the stunning appearance of the new exhibition hall of the brand’s headquarters. . The new exhibition hall of Geshi Ceramic Tile Headquarters has a nice name, Geshi Tao "Dream Appreciator". It was designed by Deng Xiaoli, the design director of Guangzhou Jimei Design Engineering Co., Ltd. Artistic, modern and fashionable are the main lines of its design. It is inseparable from the mix and match of special elements such as makeup mirrors and makeup ball lights, and the color is The finishing touch.
8
The color of Yujia’s new Chinese ceramic tiles
——grey blue, gray white
New exhibition hall space of Yujia New Chinese Tile Headquarters
Yujia ceramic tiles, which adhere to the new Chinese style, have different and outstanding performances at every Foshan Ceramics Expo. Its sales staff joked to themselves: "Our brand's showroom will have a major change every year, and local changes several times a year. If there is no movement for a long time, the "neighbors" will feel uncomfortable..." In this case In a big move, Yujia Tile changed its past black, white and gray colors and launched new products in gray blue and gray white. so-called newChinese style is not an immutable form and color.
9
Cassano Art Ceramic Color
——denim blue
New exhibition hall space of Cassano Art Ceramics Headquarters
The ceramic industry has always been an asset-heavy industry. No matter whether large slabs or slate slabs are popular in the future, they cannot achieve asset-light operations. Therefore, strong ceramic tile brands generally consider "uniqueness" when launching slate slabs. ”, either extending it in science and technology, or going in the direction of art. Cassano Art Ceramics was founded by product designer Wang Huirong. The Buddhist sales model allowed her to focus more on product design and development. The "Dick Denim" product in the new showroom of its headquarters is a highlight, but this product was actually launched on the market in 2019. The designer's foresight told Wang Huirong: Color return is inevitable, "and the popular ceramic tile products in the future will no longer be square in size, but in long strips, as if they are stretching a person's pattern."
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On October 13, a senior fellow traveler with the author suddenly raised a question to the brand: Your showroom is so nicely decorated, but can the shopping guide take photos? ——It sounds like humorous ridicule, but in fact it is more like torture of the soul. Let me ask you, today, when information is so smooth and developed, who among the ceramic tile sales staff does not need to send photos (cheating) to help sales? If space color is applied well, can it add color to the photo? Would you like this ceramic tile showroom that emphasizes and highlights color?
Romantic Ceramic Tiles "The Most Beautiful Photography" Competition Photos on October 17
The above content is the real experience of a "lecher" visiting the ceramic tile exhibition hall, and the real-life photos were all taken by the author.
Author: Maoran
