In 2020, the word "rock slab" will undoubtedly become popular in the entire home furnishing panel industry, and the slogan has also changed from "No slab, no brand" to "No slab, no brand". Slate is so popular that every ceramics and stone person is discussing it; it is so popular in small counties that people in rural areas are asking "Are there any slates for sale?" Against such a background, there are many manufacturers that have invested heavily in the production of rock slabs. Because there is currently no standard to define slate, we are faced with uneven quality and prices of slate products, and fierce competition among manufacturers and merchants. Under such circumstances, how can slate brands break through and how can they position their brands in a higher position? How about developing and planning the future slate market?
In March 2020, Jinqiang Slate, a low-key and restrained slate brand that likes to work hard, erected more than a dozen anti-aircraft artillery advertisements covering an area of about 150 square meters in Nanzhuang and Longjiang, Foshan. On the bright red advertising screen, there are four big characters: "Enter Qiang Slate", and below it is a line of small golden characters "Jointly produced by Nengqiang·Qianghui Group". Such a minimalist and eye-catching picture has already reflected its origin: it is a newly launched slate brand jointly launched by Nengqiangqianghui Group with 32 years of experience in ceramic production. It follows the group's pragmatic, honest and quality genes. Sora was born.
Now that this brand has been launched on the market for half a year, how is its operation performance?
Jinqiang Rock Slab is positioned as an expert in high-end rock slab customization. It mainly focuses on customized production with full specifications, full thickness, and full process. Customers can either select existing rock slabs from the Jinqiang Rock Slab Warehouse or bring their own designs and colors to the Jinqiang Rock Slab Factory for development and production.
Backed by the group’s strong capital, technology, and scale strength, Jinqiang Slate has built the only full-spec, full-thickness, pure slate production base in the industry, with its own slate deep processing system to achieve one-stop production and processing. service.
It is reported that in 2019, Jinqiang purchased Italian Sacmi CONTINUA+ intelligent full-line production equipment with its strong strength to realize digital fully automatic full-line production from cloth, molding, inkjet to glazing. The daily output reaches 16957㎡/slab line. This ensures the same design and color under different thicknesses, different specifications, and different batch conditions, and enables diversified flexible customization in terms of specifications, colors, and texture decorations. The production efficiency is high, the delivery cycle is very short, and it can greatly meet the needs of customers.Meet the needs of customized customers.
With rigorous operational thinking, we have established a strong product system. Jinqiang has three major product series, namely, BD series (building decoration application), BASE series (load-bearing surface application), and FACE series (decorative panel application). These series are suitable for various high-end commercial spaces, private villas, quality home decoration and other indoor spaces; outdoor gardens/exterior walls, etc. in outdoor environments; they can also be widely used as panels in movable furniture, dining tables, coffee tables, TV cabinets, etc.; they are also suitable for Overall bathroom, whole house customized island, cabinets, wardrobes, stoves, bay window sills, etc.
With high-end equipment, its product specifications are very complete, which greatly meets the specification needs of the general home furnishing industry. The conventional specifications cover 700X1300, 800X1400, 800X2000, 900X1800, 800X2600, 1200X2400, 1200X2700, 1600X2700, 1600X3200, 1000x3000 ,1200x3600MM, etc. ; Thickness covers 3-20MM, customers can customize specifications according to their own needs.
The product colors/textures of Jinqiang slate boards can also be customized. Pattern customization is divided into two situations: library system and sample customization; Jinqiang library system: contains the most popular board texture patterns in the home furnishing industry. (Stone texture); rare stone texture surface in the stone industry (one stone with multiple sides/infinite continuous patterns); designers jointly design customized patterns (metal/fabric/color/wood grain, etc.). Customized samples: Customers bring their own designs and colors to the Jinqiang slate factory for development and production. The texture can be customized such as matte, soft light, forged light, bright light, fine carving, dry grain, mold, etc.
Just like it defines itself, it pays tribute to the craftsmanship with its original intention. Quality is the original intention, and appearance is justice. With its quality and appearance, Jinqiang Slate has secretly surprised the entire home furnishing panel industry with its strength in 2020, a complex market economy!
