The demand for engineering continues to grow
Suitable materials are in short supply
Under the tumult, agents with engineering capabilities
It’s time to choose a high-end thick brick brand
Thick brick air vents burst out
With the large-scale pursuit of thinning in the ceramic tile market, thickening is gradually becoming another trend. Thick bricks rely on their unique physical properties to replace natural stone and play an environmental role. From being ignored at first, they have now become an explosive blue ocean. Thick bricks have replaced 70% of the traditional stone market in Europe, and the annual global market sales The average growth rate is 200%, and it will usher in a billion-level market in China!
From 2002, when an engineering project in the Middle East first used 1.8cm thick plates as curtain walls, which became the first in the world, to 2009, thick bricks began to take the lead in Europe, and then to 2019, thick bricks appeared in large numbers at the Bologna Exhibition in Italy. Today, , thick bricks can be seen in many real estate projects, commercial projects, industrial construction projects, and even landmark buildings.
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On the one hand, the domestic public decoration stock market may usher in 600 million square meters, providing development space for thick bricks. On the other hand, it is precisely because of the increasingly high quality requirements of construction projects that these real estate, commercial, and public buildings The large demand for installation and other projects has promoted the wide application of thick bricks.
The demand for thick bricks is only increasing
Since this year, many well-known real estate developers have successively reached strategic cooperation with ceramic companies, including Country Garden, Evergrande, Midea, Agile, Xincheng, Jinmao, Greenland, Blu-ray, China Resources Real Estate, Longfor, Tahoe, Helenbergh, etc. Mainstream real estate developers have issued bidding announcements related to landscape bricks and thick bricks, and have successively launched bidding for thick brick materials.olive branch.
Real estate developers are eyeing the good market prospects of thick bricks. The purchase volume and amount of thick bricks are only increasing in popularity, with some amounting to hundreds of millions. Some real estate developers are expected to purchase millions of square meters of annual purchases. rice.
There have also been multiple tenders for thick brick projects in Fujian, totaling more than 100 million yuan, with a single order worth more than 95 million yuan. In addition, engineering construction units including MCC Construction, China Railway Urban Construction, and Shanghai Railway Materials Company have also increased their bidding and procurement of thick bricks in 2020.
It can be seen that in 2020, the thick brick market is growing rapidly.
Why thick bricks are so popular
As for thick bricks, there is currently no corresponding industry standard in the industry. The industry's conventional definition of thick bricks is ceramic tile products with a thickness of not less than 2cm. As a new type of architectural ceramic product with diversified applications, multi-method paving and multi-frequency use, currently, there are a wide range of products in the thick brick category, including granite tiles, quartz tiles, square tiles...the thickness extends to 13-70mm.
From curtain walls to outdoor floor tiles, thick bricks are suitable for a wide range of scene applications, including villas, high-end hotels, supermarkets, party and government office buildings, parks, hospitals, schools, and even gas stations, high-speed rail stations, airports, etc. Heavy-duty public spaces. In recent years, some large-scale landmark buildings at home and abroad have also adopted thick brick products.
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The reason why thick bricks have such a huge demand is due to their ability to replace stone.
1. Environmental protection advantages
In the past, the main material used in outdoor engineering projects was stone. However, with the tightening of environmental protection policies, the country has repeatedly introduced corresponding mine remediation measures. The purchase volume of stone has been affected by measures such as stone closures and mine collection restrictions.The implementation dropped from 420 million in 2012 to 240 million in 2016. The supply of natural stone has become increasingly tight, and some varieties have even been banned from mining. Not only has the price risen, but there are also frequent out-of-stock situations.
However, the demand for stone materials in outdoor community construction and garden landscape construction is still increasing. In this case, finding suitable alternative materials has become an urgent need for major real estate developers and engineering companies.
Thick bricks have undoubtedly become one of the most suitable alternatives due to their ability to restore precious stones, reduce the development of natural stones, produce raw materials that do not contain radioactive pollutants, and have no radiation, which can save natural resources.
2. Security Advantages
In the domestic market, the thickness of ceramic tiles in curtain wall applications is required to be about 1.5cm. Shanghai ceramic tile companies even jointly launched local standards, that is, there are actually local standards for dry hanging ceramic tiles on curtain walls - the thickness must reach 1.5cm cm. As the thickness of ceramic tiles increases, when the thickness of ceramic tiles reaches 2cm, it is much safer to groove and drill holes than 1cm ceramic tiles, and the safety performance is also much higher than that of stone.
3. Physical performance advantages
Thick bricks are very superior in physical properties: hardness, water absorption, anti-skid, bending resistance, wear resistance, acid and alkali resistance, etc. are all higher than stone.
4. Rich colors and realistic textures
While meeting quality standards, it can also give the space an elegant and fashionable atmosphere. There is no doubt that thick bricks as outdoor decoration materials can meet the different needs of more projects. With the current advanced production technology, the colors of thick bricks are becoming more and more abundant. The thick bricks with full body and multiple patterns have firmly grasped the market demand and satisfied the design needs with their performance beyond natural stone and changeable styles. And can be customized according to needs.
5. Price advantage, mass production possible
Compared with the rising stone prices due to restrictions on mining, the price of thick bricks is stable and can also provide a guarantee of mass production.
Hou Brick Brand Spring
Because there is a huge profit margin and market for thick bricks, after seeing the huge demand for thick bricks from many real estate developers and the broad prospects for the diversified applications of thick bricks, every ceramic company wants a piece of the pie. Especially at the Tanzhou Exhibition, it can be seen that many brands have displayed thick brick products. The popularity of thick bricks is no less popular than the current hot slate. With the development of the thick brick market, more and more ceramic companies are carrying out research, development, production and sales of thick bricks, and the trend of thick bricks has swept across the country.
In 2018, there were only a handful ofThree companies produce thick bricks, and by 2020, as of the end of March, there were more than 70 thick brick production lines nationwide. Among them, the Fujian production area has the most thick brick production lines. There are about 20 production lines that focus on and stably produce thick bricks. In addition, in order to meet the needs of engineering projects, there are more than 50 production lines that can be converted to produce thick bricks at any time; the Guangdong production area has more than 15.
Despite this, the production requirements of thick bricks are still very high, which requires enterprises to have mature production lines, be able to grasp the relevant production, technology and application plans, and meet the needs of the international market, in order to bring greater success market occupancy space. Under the tumult, it is crucial to choose a suitable thick brick brand with broad prospects.
Thick brick brand, look for Weige
The Weige quartz brick brand was founded in 2007. In 2009, it focused on the category of thick bricks. It was the first domestic ceramic company to promote its brand with thick bricks. As one of the earliest brands of thick bricks in China, Weige created the category of thick bricks and has always been far ahead with its professionalism. Weige discovered the hot spot in the thick brick brand market, and years of persistence have made Weige the high-end thick brick brand. Since then, Weige has led the trend of thick bricks and continued to make breakthroughs and innovations in the field of thick bricks. Therefore, when choosing thick bricks, Weige is definitely a trustworthy brand.
(1) Weige has been deeply involved in the industry for several years and has a high reputation
Since its establishment in 2007, Weige has been deeply involved in the industry for many years and has been in development for 13 years. During this period, we have always adhered to the business philosophy of "quality and innovation" and provided high-quality building materials products and application solutions for commercial buildings and high-end residences.
Weige has created many firsts in the industry. In 2009, Weige pioneered the world's first 2CM thick brick, forming its own patented technology and brand label; in 2018, it launched 3CM thick brick products, becoming the top brand in the global thick brick field; Weige has a broad market layout and rich experience in engineering cooperation.
(2) Weige products are rich in variety and complete in specifications
After years of development, Weige insists on original design in product design, making the products both functional and aesthetic. At present, the products include granite, volcanic rock, lime stone, Western Australian cloud shell, star diamond, satinite, Roman travertine, Australian sand, beach wood and other categories.
In terms of product specifications, outdoor thick tiles are becoming more and more complete, equipped with a full range of outdoor quartz tile solutions of 16+18+20+30mm.
（3）WeigeAdvanced technology and strong productivity
As a benchmark enterprise in the thick brick category, Weige has always adhered to the development strategy of independent innovation and technology-driven development. It currently has 15 scientific and technological achievements, including 2 appearance patents and 5 high-tech products.
Weige is famous for its focus on high-quality thick bricks. Against the background that the industry generally favors making products larger and thinner, Weige has embarked on a unique "thick" path and achieved great success.
Weige products have been used in many world-class landmark building projects, and have won 2 National Best Landscape Material Awards. Weige is the most professional brand of thick bricks.
Weige has unremitting pursuit and efforts in new product development and technological innovation. The granite series thick bricks it developed have gradually replaced stone products in outdoor venues with their excellent anti-skid properties. The second generation of Weige quartz bricks released in December 2019 has the advantages of being more comprehensive and more wear-resistant than the first generation.
Weige currently has its own independent green intelligent manufacturing factory with 2 large-scale modern production lines, specifically for the production of thick bricks. It plans to increase the number of production lines to 4 next year to achieve the production target of 22,000 square meters. It is an enterprise with strong production strength.
(4) Weige has a wide range of layouts and diverse applications
While ensuring outstanding product quality, Weige is also constantly benchmarking against the international market, keeping up with fashion trends, innovating, and bringing the diversified product design standards of "international quality products, quality experience" to the world market.
In China, Weige has reached long-term cooperative relationships with top 500 real estate companies such as Vanke, Sunac, Poly, Greenland, and Zhongnan Group, and has joined forces to create many high-quality commercial projects. Internationally, Weige's partners cover more than 80 developed countries such as the United Kingdom, Canada, Germany, the Netherlands, Belgium, the United Kingdom, Sweden, South Korea, and Singapore, forming an international customer base.
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(5) Weige has team expertise and supportive policies
Different from the fixed franchise model in the industry, Weige does not have strict first-time requirements, high deposits, store construction, inventory preparation and other conditions for agents. In order to solve the obvious pain points of agents joining, Weige mainly promotes asset-light operations. Joining is easy and stress-free. There is no need to open a store or stock up on goods, and we can jointly explore business opportunities in the post-epidemic era.
In addition, Weige’s professional sales system can provide early guidance, precise design, team training, APP traffic, advertising assistance and other support to help agents develop the market and facilitate large orders.
The Weige brand is shaped by strength, maintained by quality, and broken through by faith. Years of accumulation have allowed Weige to always be at the forefront of thick bricks. The development of thick bricks is Weige’s choice, the market’s choice, and will also be the best choice for major engineering companies.
About Weige
Weige Quartz Brick was founded in 2007, with its headquarters located in Foshan, the millennium pottery capital. It is an innovative ceramic supplier with a global background. For many years, it has focused on the research, development and production of quartz tile products for outdoor use. With years of deep cultivation and accumulation, Weige provides a full range of outdoor quartz tile solutions for many commercial projects at home and abroad. And became the selected brand of Dubai World Expo.
