“The only constant is change itself!” In the ever-changing market environment, opportunities and challenges coexist. If you want to maintain a competitive advantage in the ever-changing environment, you must find the right direction!
In recent years, new consumer groups have emerged, and the diversity and richness of these consumer groups exceed those in the past. Only brands that can gain in-depth insights into consumer needs and quickly iterate can stand out.
To this end, various brands have made great efforts to speed up the transformation and upgrading of the brand itself, and adapt to the changes in the current consumer market through transformation. In order to optimize the brand's current product system, realize the scientific layout of the brand's existing production base, and expand the overall production capacity of the production line, on August 13, 2020, Qianghui held a lighting ceremony for Qianghui Aitesi's new large slate intelligent production line at the Jinli production base. !
In this lighting ceremony, Group General Manager Liang Bohao, Group Manager Liang Haoquan, Group Sales General Manager Luo Chang, Group Marketing General Manager Xian Jiantang, Qianghui Brand Sales General Manager Yuan Weizhe and other leaders and recent Hundreds of front-line production employees attended to witness that Qianghui is about to fully open the era of slate home furnishings.
The production line put into operation this time is a world-leading slate production line jointly built by Qianghui and Sacmi that can produce 3900×1600㎜ products. It adopts the latest intelligent slate production equipment and integrates intelligence, informatization and green It integrates the domestic intelligent large rock slab firing roller kiln, as well as the industry's most advanced press, cloth, kiln, polishing and other equipment.
The systematic intelligent production line ensures that the overall physical properties of the brand's slate products are superior, ensuring that the bricks have higher hardness, better toughness, and better flatness, safeguarding the "precision" quality products produced by Qianghui!
As an advanced version of ceramic tiles, slate retains the advantages of ceramic tiles such as strong stain resistance, scratch resistance, and easy cleaning. It also has superior properties such as flexible customization, fire resistance, high temperature resistance, safety and hygiene. , will become an epoch-making cross-border product.
In the future, Qianghui will give full play to the advantages of slate and actively promote the cross-border and promotion of slate through application space innovation, channel innovation, functional innovation, etc., and explore more possibilities of slate to adapt to the needs of a new generation of consumers.
Nowadays, the emergence of rock slabs has great impact on ceramic enterprises.The challenge is no less than the original Daban, and Qianghui has seized the current opportunity to empower the brand through intelligent production lines, optimize the overall production process, improve production quality and efficiency, and use a more flexible production model to To meet real-time changes and needs, it gives more space for thinking about the diversification and customization of rock slabs.
Intelligent production equipment not only represents the improvement of the brand's overall productivity, but also represents the transformation of the brand from "manufacturing" to "intelligent manufacturing", which to a certain extent accelerates the speed of intelligent application and green consumption of ceramic enterprises Popularization of ideas.
Enterprises gain the driving force for sustainable and innovative development, seize the competitive high ground in the fierce market, and realize the link between traditional ceramic enterprises and contemporary high-precision science and technology, providing new opportunities for the further development of China's manufacturing industry.
The launch of Qianghui's intelligent production line has become a certification of the brand's intelligent strength in large-scale slab production with its strong production capacity advantage. It will also help Qianghui enter the fast lane of large-scale slate home furnishings. Next, Qianghui will continue to be a powerful "business card" of Foshan Pottery Capital to meet the challenges from the future! I believe that Qianghui will prosper and become stronger and stronger!
