Benefiting from changes in people's consumer demand for the home decoration market, the scale of the customized home furnishing market has grown significantly year by year from 2015 to 2019. The scale development of the home furnishing industry has remained stable in the past two years. , sustained market space and pattern, it is expected to reach a scale of 312.2 billion yuan this year. The huge market scale of home customization, with high growth rate and low penetration rate, shows that the market space is vast. At this moment, only by targeting new trends in the industry and focusing on precise development can we win business opportunities and wealth. To this end, Wrigley Home Customization has upgraded its brand strategy to "Global Smart Home Master", opening up a new business model and empowering franchisees to tap into the home customization market!
New business model to empower franchisees
Empowerment 1: High-efficiency, international terminal store model
In terms of the agency model, Wrigley Home Customization adopts the "one agent per city" franchise model. One store can serve multiple stores to increase customer order value and effectively improve the economic efficiency of investment. In terms of terminal image, this year Wrigley Home Customization launched a new third-generation terminal store image, which integrates fashion, innovation, technology, humanities and internationalization, combines space design and home aesthetics, and strives to create a more professional, more comfortable and more professional store image. A beautiful home space experience satisfies consumers’ pursuit of high-quality consumption experience.
Empowerment 2: Full category layout to meet diversified needs
In terms of products, Wrigley Home Customization has launched a one-stop full-space customization service, including overall kitchen, whole house customization, full bathroom customization and furniture matching, which can save worry and save money. The one-stop shopping service saves time, effort and money to attract more consumers, and can also achieve the purpose of integrating multiple categories to increase revenue.
Empowerment Three: Integration of brand standards, both online and offline approaches
The integrated layout of brand, style, design and after-sales service is well in line with consumers' needs for integrated home products. From the appearance of the exhibition hall to the product layout, from the cultural system to the service quality, Wrigley Home Furnishing The customized brand image is a unified standard, combined with efficient online and offline links and traffic, to help franchisees OAO acquire customers through all channels and greatly enhance the core competitiveness of offline stores.
The hard power of the brand promotes new business models
Behind the new business model is the strong strength of the brand. Wrigley Home Customization is based in China and faces the world. It not only has nearly 10,000 specialty stores in China, but also has business in the United States, the United Kingdom, Indonesia and other countries. It has become the designated ceramic sanitary ware supplier for the China Pavilion at the 2020 Dubai World Expo in the United Arab Emirates, bringing together major countries. Bringing quality to the world stage. In addition, Wrigley Home Customization unremittingly promotes the improvement of intelligent manufacturing levels, upgrades the Industry 4.0 intelligent manufacturing system, and vigorously builds an intelligent manufacturing platform of 460,000 square meters to lead the industrialization, informatization, and intelligence of the industry. Leading the high-quality development of the home customization industry.
Wrigley home customization-Ross series
Wrigley Home Customization has officially launched a new business model to enhance the core competitiveness of franchisees. We are waiting for discerning and courageous investors to join us to create wealth and win-win results!
(This article is provided by the enterprise)
