In July 2020, Guanxingwang Ceramics strongly launched the "Top Three in 100 Cities - Guanxingwang Subsidy 100 Million Investment Promotion Action" and fully launched Guanxingwang Ceramics' 2020 investment plan . In this investment plan, Guanxingwang Ceramics combines the support of a special assistance fund of 100 million, as well as the strong development potential accumulated by Guanxingwang Ceramics in brand power, intellectual creativity, product power, marketing power, display power and other aspects over the past 25 years. , using a new value perspective, aims to cultivate and create the top three customers in 100 cities, and open up a new blue ocean in the ceramic market with like-minded people!
01 Version 3.0 has a good experience in the Yashe showroom
A new landmark in China, a new height of aesthetics! During the 2019 Ceramics Expo, the 6,000-square-meter "Future Home" Yashe Lifestyle Hall of Guanxingwang Headquarters attracted 30,000+ industry insiders to visit and check-in with its fashionable, technological and futuristic charm. The most beautiful scenery! In 2020, Guanxingwang Terminal 3.0 version of Yashe Lifestyle Center, based on the design of "Future Home", will be opened one after another across the country, ranging from image store models of more than 400 square meters to standard store models of 80-200 square meters. The Terminal 3.0 version of Yashe Lifestyle Center places great emphasis on the integration of fashion trends and the flexible application of original design in store layout. It connects people, art and life by strengthening scene-based design, and uses new facade logos, scientific displays and circulation planning. , highly recognizable soft lighting and other design elements, continuously strengthen the brand recognition of Guanxingwang Ceramics, break through the vicious circle of homogeneity in the ceramic industry, and create the exclusive brand competitive advantage of Guanxingwang Ceramics.
▲Exterior view of Guanxingwang's "Future Home" Yashe Lifestyle Center
▲ "Future Home" LifeTasting of interior scenes
▲Terminal 3.0 version Yashe Life Museum
02 1000+ products in all categories, specifications and textures
Stand shoulder to shoulder with quality and keep pace with the trend! For 25 years, Guanxingwang Ceramics has always focused on the design and manufacturing of high-end ceramic tiles and is well-known in the industry. In terms of product development and design, Guanxingwang Ceramics has established long-term strategic cooperation with three top Italian design companies, including Tecnografica, Newton, and Digital & Design, to ensure that the product system is always in line with international trends; in terms of production technology, Guanxingwang Ceramics integrates It brings together 25 years of ceramic tile production technology, combined with precise control of product light perception, through light processing technology + pearl dry particle technology, digital mold carving technology, elegant polishing, soft polishing, pearl polishing and other cutting-edge ceramic tile technologies. The superimposed application of technology has developed ceramic tile products with different light sensations and textures including 100°, 50°, 30°, 25°, 20°, 10°, 5°, etc. In terms of product system, Guanxingwang’s product system covers: Shangpin slate, Shangpin plate, Shangpin stone series, modern antique, new marble, pastoral series, imperial porcelain interior wall tiles...from 210×210㎜ From small-sized products to 2400×1200㎜ large rock slab series, Guanxingwang Ceramics’ perfect product system and 1000+ texture products cover all current mainstream products and cover the different preferences of user groups.
03 The central warehouse operation model does not store goods
Dealers in the building and ceramics industry have always faced pressure from "inventory" and "pressure of goods". At the same time, high operating costs and increasingly transparent profits have made business increasingly difficult. Difficult to do. Under such a market background, the Guanxingwang Ceramics regional center warehouse model came into being. Through the central warehouse model, dealers can directlyDelivery from the central warehouse can, on the one hand, greatly alleviate the huge operational pressure caused by warehouse rental and product pressing. On the other hand, it can effectively save logistics time, shorten the logistics cycle for dealers to get goods, and solve the problem of goods pressing. Regarding the issues of color numbers, defective goods, and defective inventory, dealers make money, not inventory. At the same time, another benefit brought by the central warehouse model is that it can effectively solve practical problems such as LTL and small orders. Because of the central warehouse, dealers can achieve rapid delivery based on their actual order status. It is not only fast and convenient, but also does not have to worry about product inventory and replenishment. Finally, manufacturers will also regularly carry out regional linkage promotions and launch a series of value-for-money subscription packages, which can be said to be a multi-purpose benefit.
04 Omni-channel creates a great future
After 25 years of rapid development, Guanxingwang Ceramics currently has more than 1,000 brand stores, sales outlets all over the country, and export business covering Australia, the United States, Canada, Singapore, South Korea and other countries and regions. At the same time, relying on its rich original product designs and excellent product quality, Guanxingwang Ceramics has entered a series of representative engineering projects across the country, and has successively cooperated with Country Garden, Times China, Sunac Real Estate, Linda Real Estate, Xibaibai Decoration, etc. Well-known real estate and home decoration giants have reached strategic cooperation, and now they have won honors such as Country Garden Excellent Supplier and Times China Excellent Supplier for many consecutive years. At the same time, the stable operation of the Guanxingwang Tmall flagship store also helps dealers acquire customers through online channels and coordinates franchised dealers to achieve a stable transition in the market.
▲Tmall flagship store search< /p>
▲Some strategic partners
05 Original marketing models in three major industries
There are many ceramic tile brands that engage in promotional activities, but there are only a handful of ceramic tile brands that can systematize marketing activities and continuously output them while forming a strong brand effect. Crown Star King Ceramics ThreeThe iconic marketing activities: Champion Autograph, Dancing in China, and Private Party Series are well-known in the industry for their strong word-of-mouth effect and brand exclusivity, and have been highly praised by the industry. In addition, there are comprehensive and systematic marketing systems such as regional linkage promotions, designer salons, foremen activities, opening promotions, holiday marketing, cross-industry alliances, night banquets, WeChat blasts, online live broadcasts, etc., to win for dealers. Occupy the market and protect it.
▲Dancing in China Series Activities
▲A series of province-wide linkage activities< /p>
▲Private party series activities< /p>
06 Industry Benchmark Intelligent Factory
Guanxingwang Ceramics is the first ceramic tile enterprise in the industry to realize the full-process intelligent production from raw materials entering the factory to product delivery. Guanxingwang Ceramics has a modern, garden-style, intelligent, green and environmentally friendly production base covering an area of 800 acres in Yuantan, Qingyuan, equipped with industry-leading roller kilns, three-dimensional intelligent storage centers, 10-channel inkjet printing equipment, and fully automatic packaging production line. Digital management, personalized flexible production, robot arms, intelligent warehousing, etc. cover the entire production process of Guanxingwang Ceramics, deepening the degree of intelligence and empowering transformation and upgrading. In addition, with the strong production capacity guarantee of over 30 million square meters of annual output and flexible customized production, we can meet the supply needs of dealers in all sales channels!
▲Aerial view of Guanxingwang Intelligent Industrial Park
▲Three-dimensional intelligent warehousing center
07New profit model makes quick profits
Guanxingwang Ceramics, as a ceramic tile brand with a history of 25 years, has not only accumulated strong brand potential, but also explored a set of strategies that are conducive to brand building and can guide dealers to use A new model of quick profit with the least amount of capital to gain greater profit potential. As mentioned earlier, the 3.0 version of Guanxingwang Yashe Lifestyle Store is an image store model with distinctive brand recognition and extremely elegant luxury style. Through standardized whole store output, it has very significant advantages: professionalization and project quality assurance. ;Standardization to create a unified brand image; optimize resources and reduce costs; shorten the construction period and make quick profits, etc.! At the same time, in response to this investment promotion, Guanxingwang has also integrated all the group's advantageous resources, such as 100 million special subsidy funds, professional assistance teams, industry-exclusive terminal marketing manuals and other targeted measures to fully carry out targeted measures for franchise customers. Fanbian's in-depth support includes front-end decoration subsidies, back-end support for opening activities, 6+1 store professional assistance, channel development support, regular online and offline training courses, etc. to ensure that customers are on the track of rapid profitability.
There are not many good brands, so start early! "The Top Three Crown Stars in 100 Cities Subsidy 100 Million Investment Promotion Campaign" is coming with great support, fast profit, small investment and low risk. If you want to make ceramic tiles, choose Guanxingwang. 100 million subsidy funds have been prepared, and we are all here, waiting for you!
(This article is provided by the enterprise)
