With the development of the times, the new media industry has emerged as the times require, and with its interactivity, immediacy, massiveness, and shareability, it has won more and more favor, and its development prospects are prosperous. It can be said that the new media era has arrived. In June 2020, DPI imported ceramic tiles and joined hands with Red Star Macalline to set a precedent. After the good results achieved through live broadcast investment promotion at the end of April, it once again launched a major attack, adopting a comprehensive investment promotion method with multi-field integration and explosive communication. , through global investment promotion through ten major mainstream media such as Toutiao, Douyin, Baidu, Tencent News, NetEase, Moments Advertising, QQ Space, iFlytek, Douban, Zhihu, and make full use of new media The power of online publicity and forwarding can expose the brand to the greatest extent and enhance brand awareness, allowing DPI imported ceramic tiles to further achieve network-wide promotion, investment promotion with practical reliability and innovative spirit.
▲DPI Toutiao investment advertisement
▲DPI Tencent News&NetEase&Baidu Investment Advertising
▲DPI Moments&QQ Space&Douban Investment Advertising
▲DPI iQiyi&Zhihu&HKUST iFlytek Investment Promotion
Following the trend, DPI imported ceramic tiles have gathered new strength. From June 9th to June 18th, with three major international brands, they have been exposed in the top ten new media. Their brand advantages, operational advantages, and platform advantages have gained widespread recognition. Dealers are welcome, and registration and investment are very popular.
Brand Advantages
As a global high-end imported ceramic tile operation platform, DPI creates a lifestyle of elegance and luxury experience for customers. It currently represents three major international ceramic tile brands: Italian Rex, Italian CERIM, and Spanish GRESPANIA. The marketing network spreads across the country and has opened more than 150 stores in more than 100 domestic cities. It is the fastest growing imported ceramic tile operation platform in China.
▲DPI marketing network spreads across the country
Italy's REX, as a high-end leading brand in the professional field, is positioned in luxury design, and its products embody elegance, luxury, charm, and sexiness The aesthetic style is the vane of global ceramic tile trends.
Italy's CERIM is positioned in contemporary design and is a representative of young and fashionable brands. In 2019, DPI began full agency and officially launched independent brand investment in the domestic market. Young people are the mainstream consumer group now and in the future. Xirui's diverse, fresh and dynamic products cater to the aesthetic tastes of the elite class and will surely be sought after by young people. This new media investment promotion is even more popular. focus on.
Spain GRESPANIA, with unique product design, rich colors and exquisite craftsmanship, is the representative brand of kitchen and bathroom space.
DPI imported ceramic tiles is committed to the professional operation of global high-end imported ceramic tiles. It has a multi-brand portfolio, rich products, wide price range, and very obvious comprehensive advantages. It is an ideal choice for current imported ceramic tile dealers.
With eight years of deep cultivation in the domestic market, DPI has built a very mature operating platform for imported ceramic tiles, no matter in terms of display,channels, promotion, training, service, etc. ,All reflect obvious professional advantages.
International display, perfect image
DPI imported ceramic tiles are committed to the ultimate experience for high-end consumers. They establish an independent brand image display in accordance with international standards and perfectly demonstrate the international brand style.
▲DPI image display
6+1 omni-channel development strategy
DPI comprehensively carries out the "6+1 model" omni-channel development strategy, adhering to the deep cultivation of designer channels as the core, focusing on high-end community promotion, high-end cross-industry alliances, high-end engineering promotion, high-end home improvement company cooperation, high-end customization cooperation, Six aspects, including maintaining old customers, create strong channels to help terminals seize the market.
Precise marketing promotion
The promotion of high-end designers is everywhere. Marketing and promotion activities such as the “Wang’s Art” exploration tour and the “Wang’s Art” design school lecture hall have become the industry’s best column, a model of marketing in the industry, and the promotion momentum is huge. There have been more than 1,000 Dajia city sharing sessions and various terminal designer activities, with more than 30,000 participating designers; the most beautiful and elegant space design award for four consecutive years has jointly formed a matrix of designer promotion activities and won excellent awards. Industry reputation, it can be said that DPI is the leader in the professional field of imported ceramic tile operations.
▲"Wang's Art" Exploration Tour Overseas Station
▲ "Wang's Art" Design School Lecture Hall
▲ The Most Beautiful Luxury Award Presentation Site
Professional training system
Training for dealers across the country includes holding national store manager training, organizing regional practical training; providing point-to-point training assistance to dealers, and building an online business school course platform to build a terminal ace army and empower dealers Team development.
Complete service system
At the same time, DPI’s comprehensive service system also covers professional customer service, a powerful logistics system, and a powerful slate deep processing center. These all reflect a mature imported ceramic tile operation platform and obvious professional advantages.
Platform Advantages
Domestic operation platform is the key to the success or failure of imported ceramic tile brands. DPI is affiliated to Dongpeng Group. With strong platform support and 8 years of deep cultivation in the domestic market, its strength and professionalism are in the leading position in the industry. Therefore, choosing DPI imported ceramic tiles is to choose a high starting point.
This time, DPI imported ceramic tiles . At the same time, DPI has also introduced a very preferential support policy, showing full sincerity to invite dealer friends to join in and create a new blue ocean of imported ceramic tiles.
DPI is positioned as "imported ceramic tiles" and is committed to importing high-end building materials products with original packaging, creating an operating platform for imported building materials products, and building an elegant and luxurious lifestyle for domestic customers. It has now become an agent for Italian REX ceramic tiles, Italian ceramic tiles, and Italian ceramic tiles. There are three major international tile brands: CERIM tiles and Spanish GRESPANIA tiles.
