On April 27, 2020, Hongtao Ceramics launched a nationwide cloud release and micro-film screening event for new healthy purification bricks with the theme of "Healthy Formaldehyde-Free, Clean Breathing". This is Hongtao's first attempt at online cloud release. Huo Zhaoqiang, general manager of sales of Group Ceramics Holdings Co., Ltd., Ye Jinli, assistant to the chairman of the group, Yin Hong, secretary-general of Foshan Ceramics Industry Association, Cao Gangyi, general manager of brand sales of Hongtao, and Wang Wang, group marketing director Yong, Lin Song, general manager of Shenzhen Modern Decoration Magazine Co., Ltd., and Chen Yanan, chief editor of Shenzhen Modern Decoration Magazine Co., Ltd. gathered in the live broadcast room to jointly launch Hongtao's newly upgraded functional formaldehyde-degrading product healthy boundary tiles, which won the received unanimous attention within the industry.
Evolve to the new and launch the whole chain strategy of healthy home furnishings
"In the post-epidemic era, public health awareness has further improved, and the health of home spaces has begun to receive great attention. Home products with health functions have gradually become a rigid demand for consumers, and the functional attributes of home products have been further valued." Director of the group to which Hongtao Ceramics belongs Assistant Chief Ye Jinli believes that for home furnishing companies, this is an industry change trend that cannot be ignored, and it is also an opportunity to seek further development.
At the meeting, Cao Gangyi, general manager of Hongtao brand, first analyzed the whole chain strategy of Hongtao healthy home in terms of market conditions. He pointed out: In the post-epidemic era, the process of building a healthy China will be accelerated. By 2030, the national health industry will exceed 16 trillion. The new trend of home decoration in the future will change from the most primitive living function to the requirements for better life such as health, environmental protection, and home epidemic prevention.
Hongtao brand aims at market trends, takes user needs as the entrance, deepens the healthy product strategy, and creates a healthy life concept. The strongly launched healthy purifying brick products are precisely based on solving the current user needs for healthy home decoration and providing users with healthy products. Safe, functional, comfortable and a wonderful home life experience.
Mr. Cao said that Hongtao’s healthy boundary tile products are of great value in terms of product design and development, procurement, production technology, marketing methods and services.The standards are fully arranged to build a healthy and aldehyde-free home for consumers with full value chain planning and high-end standards.
Later, Mr. Cao said in the brand strategy release that 2020 is an important first year of Hongtao’s third decade. Hongtao will take this health product as an opportunity to fully launch the brand’s new evolution. In terms of product planning, we will increase the proportion, focus on new products, continue to increase investment in R&D and innovation, promote authoritative identification of cutting-edge technologies, create full-chain health products, and build a high-standard product system.
Next, Hongtao Ceramics will export a new brand healthy image in terminal stores, advertising communications, graphic images, etc., to strengthen terminal awareness and experience. Equipped with a super sales promotion system, we launch content marketing with large-scale designer cultural themes, use design as thinking and means to explore the design context, and transform brand IP culture into a marketing model of user value.
Popular celebrities interpret healthy home trends
The event specially invited Yin Hong, secretary-general of Foshan Ceramic Industry Association, to attend the cloud live broadcast to interpret the important direction of functional development of ceramic tiles under the trend of healthy home industry.
Secretary-General Yin Hong pointed out that in an era of coexistence of crises and challenges, the development of China's ceramic tile industry will lead to two new directions: product functionalization and product pan-home furnishing. In these two important directions, it is the breakthrough of the ceramic tile industry and the path for the development and improvement of ceramic tiles.
Secretary-General Yin also pointed out: At present, the epidemic situation is promoting the development of building materials in a healthy direction. Ceramic tiles with antibacterial, antifouling, anti-slip, aldehyde-removing and other functionalities will become a new trend. At the same time, Secretary-General Yin Hong expressed high recognition and praise for the functions and future development plans of Hongtao's healthy boundary brick products. In particular, it is pointed out that Hongtao's healthy boundary tiles have cutting-edge development concepts, bring healthy life and healthier space to users, and will occupy the market high point.
And Chen Yanan, editor-in-chief of "Modern Decoration" magazine, shared how design creates a beautiful living life. Editor-in-chief Chen said that in modern home furnishingsIn the system, "practical" is only the most basic requirement for home products. People are more concerned about expressing their attitude towards life and pursuing beauty through the design of home space, and creating new lifestyles through design. Future residential design will tend to be humane, interactive, microclimate, sustainable, and reflect local cultural characteristics.
New products unveiled, seizing the spotlight to create a healthy aldehyde-free life
At the press conference, Wang Yong, the group’s marketing director, focused on explaining the unique product technology of healthy purifying bricks. Mr. Wang pointed out that in order to maximize quality, Hongtao joined hands with the School of Materials of Jingdezhen Ceramic University and spent 2 years innovatively developing and launching healthy boundary tiles with leading functions and leading performance of light wave degradation of formaldehyde in space to reconstruct consumer demand.
Hongtao's healthy and purifying brick products not only bring out the subtle changes in nature's original colors on the brick surface, but also integrate functions such as reducing formaldehyde and benzene into the product. Through technological innovation, special new materials are fired into the bricks. After activation at a high temperature above 1200°C, no special light is required. The healthy clean bricks degrade formaldehyde material layer to absorb any light wave energy in the space and continuously release far-infrared light waves. It disintegrates the formaldehyde molecular structure chain and reacts with oxygen in the space to generate CO₂ and H₂O, thereby degrading formaldehyde to toluene and purifying indoor air. The entire reaction process is safe and no harmful substances are produced after the reaction.
In September 2019, it was tested by the CNAS national authoritative testing agency. The formaldehyde removal rate of Hongtao's healthy boundary brick products in a 1.5 cubic meter experimental cabin within 24 hours was as high as 85.2%, effectively purifying the space and enjoying fresh breath. Based on quality and letting word-of-mouth speak for itself, Hongtao healthy purifying bricks use hard-core technology of light wave degradation of formaldehyde, so that more families can enjoy the safety and warmth of formaldehyde-free pure homes.
Protect your health, the themed micro-movie premieres on the entire network
In addition to the launch of the above-mentioned new health products and the presence of many celebrities, Hongtao’s themed micro-movie "May All Health Be Not Disappointed" tailored for the health purification brick products was also held at this conference. Premiered online.
3-minute video, the first half is presented with realistic shotsThe real life situation of many people today appears. They keep saying that health is priceless, but at the same time they are trampling on their own health. The second half records the anti-epidemic life of ordinary people such as medical staff, truck drivers, and community workers who silently protected everyone's health during the epidemic. Their deeds may not be earth-shattering, but their ordinary persistence is touching.
A sentence in the video: "The health you don't cherish is backed by the silent love and care of countless people." Hongtao Health Boundary Brick can effectively and permanently remove formaldehyde and silently protect the public's health and warmth 24 hours a day.
The video not only combines the current hot topics of epidemic prevention and health protection, but also sublimates the entire theme: advocating health is not just about words, but needs to be put into action. This action includes establishing good living habits, as well as Use Hongtao Healthy Bricks.
The micro-film with the theme of "May all health be fulfilled" is the first part of Hongtao's annual plan to create a trilogy of "Tide to Beauty". It hopes to spread positive ideas to society through cultural means and in the form of micro-films. The sound of energy arouses busy young people in modern life to pay more attention to health.
Based on products, Hongtao targets consumer groups and consumption pain points through content, forming a warm short film + video matrix strategy to convey product value and experience. A few days ago, the heart-warming stills about protecting and being protected were exposed and immediately became a hot search on Weibo.
Huge discount notice, the ultimate big discount to give away health
This online cloud release event also launched the Healthy Formaldehyde-Free Month·Ultimate Discount and Health Promotion. The unified online and offline actions across the country have driven the cumulative customer flow of offline Hongtao dealer stores to a new peak, increasing the health of consumers and bringing wonderful services to healthy home decoration.
Health means safety, and health is also the beginning of all good things, not a slogan. It is the sea of stars and the goal that hundreds of millions of people strive to achieve. In the future, Hongtao will start from the beginning and start from the perspective of health, spread new concepts of decoration, unlock a formaldehyde-free healthy home living environment for all consumers, and promote healthy living.
(This article is contributed by the enterprise)
