After the development of ceramic tiles in the past few years, great changes have taken place from design style to functionality. On the basis of satisfying the requirements of floor paving, product design and functions have also been improved. Big adjustment. The several new product series recently launched by Runtao Ceramics can well satisfy the choices of home users in terms of price, performance and design. Especially the young elite generation who pursue fashion and cool experience are particularly fond of Runtao Ceramics products. add.
Interactive experiential marketing
Runtao Ceramics believes that the young elite generation is a group of people who have grown up with the Internet. They do not value whether a product is advertised, but they value more through the digital media environment. Use product experience displays, online reviews and word-of-mouth to understand product quality.
▲Run ceramic tile multimedia design APP
Interactive experiential design: ceramic tile multimedia design APP
Therefore, Runtao Ceramics attaches great importance to Internet-based product display and invests heavily in developing ceramic tile multimedia design APP to quickly produce panoramic renderings in 10 seconds, without the need for customers to wait for another one. It takes hours to see the renderings of your favorite products, and customers can also participate in the design and directly operate the design, which greatly improves the customer's brick-purchasing efficiency and experience.
▲Runtao official website
▲Runtao official Douyin account
Interactive platform: self-media
The marketing department invests time and resources in operating the official website (www.runtao.net/), WeChat public platform (WeChat ID: Runtao Ceramics), Toutiao, Douyin, Baijia and many other popular Internet platforms. Relying on the display function of the network platform, Runtao Ceramics comprehensively displays product characteristics from various aspects such as product single-piece display, product data, designer comments, product space application renderings, etc. At the same time, a message exchange area has been set up on the official website and WeChat platform. The simple and convenient operation and strong interactivity of the message area have attracted many young elites to leave messages on the platform, making it easy for netizens to communicate with each other. Netizens are willing to share their brick-purchasing experiences and are willing to accept the experiences of others, so that the Runtao Ceramics brand will form a good reputation in the circle.
Establish a communication culture with the "young elite generation"
If the brand is still appearing as authoritative and stiff, trying to impose a certain consumer culture on the "young elite generation", then you are already outdated.
In the cultural communication with the young elite generation, Runtao Ceramics uses short videos, creative pictures and other methods to get closer to consumers, and uses the language expressions of the young elite generation to tell stories with them in a relaxed manner, expressing Runtao Ceramics’ commitment to a better life. The vision makes cold products more emotional and builds a bridge of emotional communication between the brand and customers.
Unique Selling Point Marketing
The young elite generation has its own consumption characteristics - expert consumption. In this case, it becomes meaningless to introduce information they already know. For this reason, Runtao Ceramics put forward three unique product selling points in the marketing process: "high-end ceramic tiles accumulated over ten years of strength, product classification standards higher than the industry, and affordable prices", and successfully converted the unique selling points of the products into consumers. The value points desired by consumers effectively attract them to choose Runtao Ceramics.
Digging deeply into the consumption characteristics and personalized elements of the young elite generation, and closely integrating these personalized elements with corporate marketing, is the key to success for Runtao Ceramics. It is for this reason that Runtao Ceramics can have a strong mainstream consumer market and be at the forefront of the marketing market!
