The market is fair and treats every merchant the same. If your market environment is not good, others' will not be any better. It is this invisible hand that regulates the market cycle, making the market gradually become more benign and the fittest survive. Although the market environment is fair, different merchants have different abilities to respond to market changes; and it is this difference in ability that determines the quality of the brand and the quality of the merchant's small environment.
The current market is in a period of anxiety, and customers have no confidence in consumption. The further the market goes down, the more wait-and-see and conservative consumers become. This is a reflection of the consumer psychology of buying up and not down. Similarly, merchants also lack judgment and confidence in the market prospects, and are in the irritating period of sales and the conservative period of sales. During this period, many people thought that since business was not doing well, they should rely on frugality to make ends meet. But all successful operations are created, not saved. Saving can only add to success, but it is impossible to achieve great business and create wealth.
We all say that the market is difficult. Thinking about Huawei today, we are lucky. At least we have no pressure other than sales. I have read a lot of reports about Huawei recently, including interviews with Ren Zhengfei’s ambitions, and a swearing-in meeting circulating on the Internet about the company’s plan to build a company worth US$150 billion in three years. At the swearing-in ceremony, Ren Zhengfei took the lead in taking the oath, and the entire Huawei staff chanted the slogan of victory, which was indeed inspiring. Faced with pressure from the shameless United States, the pressure on Huawei people can be imagined. The signal and fighting spirit sent by Huawei people make us believe that they can do it, even if you don't believe it. As the ceramic industry faces the pressure of declining consumption and poor market environment, what have we done for the market? What are we letting our employees and partners see? This is worth pondering.
The market is very difficult today, and the market will be even more difficult tomorrow. This is a general trend that business individuals cannot and cannot change. The only thing we can change is our attitude and strategy when facing new markets. From 2005 to 2008, and then to 2012, every time the market transformed and encountered setbacks, there would be bosses saying grand words at company meetings or in the industry media, "When the market is not good, it is our opportunity to grow." , which motivates employees and achieves great development, which indeed makes the company unique.
This is the power of leadership, making the impossible possible.
This year, the market has encountered difficulties again and operations are more difficult than in previous years. It is a time when partners are anxious and employees are more confused. However, there is less inspiration in the industry and more If left unchecked, the morale of some excellent brands will be low and the work will be impetuous. You might as well take the time to watch the Huawei swearing-in meeting circulated on the Internet. It can at least make your blood boil.
When the market is not good, pessimism is a normal phenomenon in business. Every company will encounter it and every economic cycle will encounter it. Today, as long as you observe carefully, you will find that people in society have bad tempers, and the smallest things may cause a quarrel, including with friends and family. The reason is not that your friends have objections to you, nor that everyone is unfriendly, but because of pessimism. Changes in the market environment have made everything anxious and left many people at a loss. Therefore, we need to be kind to ourselves, those around us, and our businesses. And we also need to see another phenomenon. Businesses such as Haidilao, which are also in the same period of anxiety, can be very relaxed, including their employees who always remain happy and passionate. This is worthy of our study.
The market is in a period of anxiety, which is a common problem that businesses need to solve.
How to break anxiety, prevent pessimism from spreading in the management team, and restore desire to business is a top priority. This requires leadership and determination from the leader.
Author: Zhang Nianchao
